by Sarah Short | Aug 18, 2022 | Business Development, Challenge for Coaches, How To Sell Coaching, Marketing For Coaches, Nail Your Niche, Niching, The Business Of Coaching, The Coaching Revolution
Marketing Skills Marketing isn’t a nice to have or an add-on skill for coaches who want to have their own businesses, it’s an essential skill. It’s as essential in fact, as your coaching skills. I was chatting to a coach recently who was explaining...
by Sarah Short | Jul 12, 2022 | Business Development, Coaching, Marketing For Coaches, Online Business, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Credibility As A Coach But she spluttered indignantly I have an executive coaching qualification! She didn’t have it in her hand, but if she had, she’d have probably been waving it at me. I have this difficult conversation so often. I speak to coaches who...
by Sarah Short | Jun 13, 2022 | Core Values, Ethics, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
As professional coaches, we have a code of ethics. Whether we’re ICF, EMCC or AC trained (or any of the myriad of other professional qualifications) the ethics part of our coaching really matters. It matters to us and to our clients. Ethics of Marketing...
by Sarah Short | May 30, 2022 | Business Development, Business Planning, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
“The truth does not change according to our ability to stomach it” Mary Flannery O’Connor I read this quote and it stopped me in my tracks. It stopped me so completely that I had to stop what I was doing to write this article. It stopped me because...
by Sarah Short | May 17, 2022 | Business Development, How To Sell Coaching, Marketing For Coaches, Marketing Language, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Marketing A Coaching Business If you want a financially viable coaching business, you need to be able to market effectively. Effectively doesn’t mean 8 hours a day, or even 4 hours a day, it means spending the time and effort to create a proper marketing message...
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