The Difference Between Being Visible and Being Found

The Difference Between Being Visible and Being Found

Presence and client acquisition are not the same thing, and most of us who are not getting enquiries have been doing one while believing we were doing the other. The distinction matters because a coach who believes she is marketing, and getting no results, draws a...
Busy -v- Effective (Why Your Effort Isn’t Turning Into Clients)

Busy -v- Effective (Why Your Effort Isn’t Turning Into Clients)

Three times a year, I run a free challenge called Nail Your Niche for qualified coaches who are struggling to find clients who can, and will, pay a professional rate for their coaching. One of the things the challenge surfaces very quickly is how much coaches are...
You’re Talking to People – So Why Aren’t They Becoming Clients?

You’re Talking to People – So Why Aren’t They Becoming Clients?

Three times a year, I run a free challenge called Nail Your Niche for qualified coaches who are struggling to find clients who can, and will, pay a professional rate for their coaching. One of the patterns I see most consistently, across every challenge, is coaches...
You Can’t Build A Business Coaching People Who Can’t Afford You

You Can’t Build A Business Coaching People Who Can’t Afford You

Three times a year, I run a free challenge called Nail Your Niche for qualified coaches who are struggling to find clients who can, and will, pay a professional rate for their coaching. One of the most honest conversations we have during that challenge is about...
You’re Not a Special Case (And That’s Good News)

You’re Not a Special Case (And That’s Good News)

Three times a year, I run a free challenge called Nail Your Niche for qualified coaches who are struggling to find clients who can, and will, pay a professional rate for their coaching. One of the most consistent things I observe across every challenge, regardless of...