by Sarah Short | Mar 10, 2026 | Business Development, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
The same conversation, every single time I’ve been running my Nail Your Niche challenge for about five years now, at least three times a year, and every single time, the coaches who show up are in exactly the same position at the start. They say the same things:...
by Sarah Short | Mar 10, 2026 | How To Sell Coaching, Marketing For Coaches, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Why Your Coaching Works Our clients come to us stuck. They’ve been trying to solve their problem alone, taking random actions, hoping something will work, and nothing has shifted. They’ve been trying to solve their problem alone, taking random actions and...
by Sarah Short | Mar 10, 2026 | How To Sell Coaching, Marketing For Coaches, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
You’ve chosen your niche. You can articulate the problem you solve, you understand the people you want to help, and you’re ready to get visible. There’s just one problem with this picture, and it’s the reason so many coaches struggle to find...
by Sarah Short | Feb 25, 2026 | Business Development, Coaching Client Acquisition, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
That’s a controversial thing to say, isn’t it? However it’s true – there is never a shortage of qualified coaches who are keen to deliver coaching. What that means is that some of the bigger coaching platforms can pay really poorly –...
by Sarah Short | Feb 25, 2026 | Business Development, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Many of us have convinced ourselves that staying quiet is the ethical choice. We tell ourselves that we don’t want to be pushy or salesy, that good coaching should speak for itself, that if we just wait, the right clients will find us. It sounds noble, but I...
by Sarah Short | Feb 24, 2026 | Business Development, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Coaches are a huge market, and we’re notoriously poor at finding clients. This makes us a target, and there are charlatans who have noticed. I get between 15 and 20 people every week who oil themselves up and slide, uninvited, into my DMs offering to find me...
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