by Sarah Short | May 6, 2026 | Brand New Coaches, Business Development, Coaching Client Acquisition, How To Get Coaching Clients, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution, What Coaches Need
When we qualify as a coach, we do it alongside a cohort. We go through training together and finish at the same time. We stay in touch as we step into practice, swapping numbers and creating WhatsApp groups, occasionally meeting for coffee. It feels like the obvious...
by Sarah Short | Apr 14, 2026 | Coaching Client Acquisition, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
Presence and client acquisition are not the same thing, and most of us who are not getting enquiries have been doing one while believing we were doing the other. The distinction matters because a coach who believes she is marketing, and getting no results, draws a...
by Sarah Short | Apr 7, 2026 | Coaching Client Acquisition, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
I run the Nail Your Niche challenge three times a year. Before every challenge, I spend time thinking about the people who are going to show up, and what it took for them to register, because registering for something like this requires an admission, however private,...
by Sarah Short | Mar 27, 2026 | Coaching Client Acquisition, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Nail Your Niche, Niching, The Business Of Coaching, The Coaching Revolution
Three times a year, I run a challenge called Nail Your Niche. I developed it for coaches who are struggling to find clients who can, and will, pay a professional rate for their coaching. It’s an incredibly important part of what we do at The Coaching Revolution,...
by Sarah Short | Mar 11, 2026 | Coaching Client Acquisition, How To Get Coaching Clients, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution, What Coaches Need
Most of us finish our coach training on a pathway to a credential, with a genuine belief in what coaching can do for people, and very little idea of what comes next. Some of us know from before we graduate that finding clients is going to be a challenge. Others expect...
by Sarah Short | Mar 9, 2026 | Coaching Client Acquisition, How To Get Coaching Clients, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
The resistance most coaches feel when told to focus our client acquisition efforts on a specific type of client with a specific type of problem is entirely understandable because it feels counterintuitive. Surely casting a wider net gives us more chances of finding...
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