by Sarah Short | Aug 7, 2026 | Business Development, Credibility, Marketing For Coaches, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Any successful business needs two skill sets in equal measure, and the easiest way to picture them is as two sides of an old-fashioned weighing scale. On one side sit the delivery skills: coaching qualifications, practitioner certificates, NLP, gestalt, transactional...
by Sarah Short | Aug 5, 2026 | Business Development, Client Acquisition Skills, Coaching Client Acquisition, How To Get Coaching Clients, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution, What Coaches Need
Our profession has a transparency problem, and it doesn’t matter which body you belong to or who accredited your training. Where clients come from after we qualify is the question our profession seems to avoid. If we were straightforward about it, we would say...
by Sarah Short | Aug 3, 2026 | Business Development, Client Acquisition Skills, Coaching Client Acquisition, Marketing For Coaches, Qualfication, The Business Of Coaching, The Coaching Revolution
Good coaches struggle to find clients for a reason that has nothing to do with how well they coach. Before I get into this, let me give you a hard truth. For something to qualify as a business, it must have paying clients. If you don’t have paying clients, you...
by Sarah Short | Aug 2, 2026 | Business Development, Business Planning, Coaching Client Acquisition, Digital marketing, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Most of us who have ever been paid to coach got that first client without really knowing how. A conversation went well, the person happened to be working towards something that mattered to them, and by the end of it they asked what it would cost. We named a figure...
by Sarah Short | Aug 1, 2026 | Business Development, Coaching Client Acquisition, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Four out of five of us who qualify as coaches never earn a living from coaching. The number usually quoted is 82%, and it has been repeated for long enough that most of us have stopped flinching at it. What gets far less attention is who makes up the one in five who...
by Sarah Short | Jul 29, 2026 | Business Development, Client Acquisition Skills, Coaching Client Acquisition, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
A lot of the advice around client acquisition in the coaching world is about scaling. The problem is, you can’t scale something that doesn’t work. That hasn’t stopped the advice from spreading though. It’s loud, it’s confident, and for most coaches who try to follow...
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