April 2019

I Don’t Believe The ‘Ideal Client’ Thing

by Sarah Short | Apr 24, 2019 | Business Development, Marketing For Coaches

‘I know a coach who has loads of work, and she told me that she’s never had an ideal client’. This is a something said by a coach with whom I had with a conversation recently. Andrew is struggling to get clients, and so found his way into a telephone...

Jeff Matthews: A New Coach With A Long Career

by Sarah Short | Apr 14, 2019 | Podcast

Jeff is one of our (ahem!) older mentees. With a 30 year career in banking, followed by having a business in property investment, Jeff has joined us as a mentee, in order to become a coach.

Associate Work: Heaven or Hell?

by Sarah Short | Apr 1, 2019 | Business Development, Business Opportunity

For some coaches, associate work in coaching and/or training is ideal. The coach doesn’t have to do any marketing whatsoever, they can simply pitch up and deliver and they get paid to do so. I spoke to a coach recently called Hazel, who had been in this...

I Don’t Believe The ‘Ideal Client’ Thing

Jeff Matthews: A New Coach With A Long Career

Associate Work: Heaven or Hell?

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