About Us

Introducing The Coaching Revolution Mentors

Click on the LinkedIn icon to find out more about any of us.

Sarah Short

Founder

Hello, I’m Sarah

I started The Coaching Revolution in 2017 because of something I couldn’t stop noticing.

I was earning my living as a coach, and the people I’d trained with were not. One by one, they went back to employment. These were good coaches, qualified, diligent, doing everything they’d been told to do, and the clients simply weren’t coming. When I looked beyond my own cohort, I realised they weren’t the exception, they were the norm.

The problem wasn’t their coaching. Finding clients is a separate professional skill set, one that coach training doesn’t touch: choosing a niche, understanding one kind of client deeply, building an audience of the right people on purpose, and showing up consistently until it compounds.

I’ve spent almost my whole working life self-employed, for some of it as a single mum keeping two daughters, two dogs and three cats fed, all based on the number of clients I could engage. I know that finding people who’ll pay you is a skill, not a personality trait.

I thought coaching was my thing. It turns out that helping coaches succeed is my thing.

Nearly Nine Years Of One Thing

Since 2017, helping qualified coaches find clients is all The Coaching Revolution has done. I’ve written three books on the business of coaching, one of them shortlisted for the British Business Book Awards 2025 in the Sales and Marketing category. I host The Business of Coaching podcast every week, and I’ve delivered masterclasses to ICF chapters and other groups of coaches around the world.

Thousands of coaches have been through our Nail Your Niche challenge, and hundreds more have worked with us as clients on our programmes.

Book a Call

We Practise What We Teach

Every mentor at The Coaching Revolution started as a client. They joined to learn how to market a coaching business, chose a niche, built their practice, and now teach from inside a business they’re still running. That’s a design decision, not an accident: nobody here teaches marketing they aren’t currently doing.