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Nail Your Niche
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I’ve Found My Voice
I've found my voice - this is what Coaching Revolution coaches say as they reach the point where they have a coherent marketing message that works. The reason for this is that the moment we stop sounding like coaches and start describing what we do in a way that...
Why Free Stuff Can’t Solve The Client Acquisition Problem
We are intelligent people. We've built careers on our ability to read, research, learn, and figure things out. When we come across a problem we don't know how to solve, we gather information. We find frameworks, we collect templates and playbooks and resources. We...
Are We Asking The Right People For Help?
When we qualify as a coach, we do it alongside a cohort. We go through training together and finish at the same time. We stay in touch as we step into practice, swapping numbers and creating WhatsApp groups, occasionally meeting for coffee. It feels like the obvious...
The Difference Between Being Visible and Being Found
Presence and client acquisition are not the same thing, and most of us who are not getting enquiries have been doing one while believing we were doing the other. The distinction matters because a coach who believes she is marketing, and getting no results, draws a...
Why You’re Not Getting Clients (Even Though You’re Talking to People)
Three times a year, I run a free challenge called Nail Your Niche for qualified coaches who are struggling to find clients who can, and will, pay a professional rate for their coaching. One of the most disheartening situations I encounter, and one of the most common,...
Busy -v- Effective (Why Your Effort Isn’t Turning Into Clients)
Three times a year, I run a free challenge called Nail Your Niche for qualified coaches who are struggling to find clients who can, and will, pay a professional rate for their coaching. One of the things the challenge surfaces very quickly is how much coaches are...
You Can’t Scale Something That Doesn’t Work
A lot of the advice around client acquisition in the coaching world is about scaling. The problem is, you can’t scale something that doesn’t work. That hasn’t stopped the advice from spreading though. It’s loud, it’s confident, and for most coaches who try to follow...
If ‘Putting Yourself Out There’ Isn’t Working
Three times a year, I run a free challenge called Nail Your Niche for qualified coaches who are struggling to find clients who can, and will, pay a professional rate for their coaching. One of the most common pieces of advice coaches receive, from other coaches, from...
You Don’t Hate Marketing, You Hate What You Think Marketing Is
Three times a year, I run a free challenge called Nail Your Niche for qualified coaches who are struggling to find clients who can, and will, pay a professional rate for their coaching. When coaches say they hate 'marketing', they’re usually right because what they’re...
Monday Morning Motivator
Each week, we send out a little missive. It’s not arduous to read, in fact it’s light-hearted and it’s perfect to keep you up to date with what’s going on a The Coaching Revolution HQ.