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Examples Of Good Marketing

Examples Of Good Marketing

What Most Coaches Think Most coaches think marketing is all about telling everyone about the coaching process, about what a great coach they are, about how they hold space for their overwhelmed clients to discover their authentic selves. Coaches think marketing is...

YOU Are Not Your Niche

YOU Are Not Your Niche

There's an odd perception amongst the coaching profession that a coach themselves is a niche. Specifically, in fact, that they are their own niche. There was a post in a large coaching LinkedIn Group that I belong to which asked 'what's your niche' and it had dozens...

Monetisable Credibility

Monetisable Credibility

I read a comment that Claire Pedrick MCC left on a post a week or so ago and two of the words she used have stayed with me. In fact, I've not been able to stop thinking about them. For the last 5 years, I have written and spoken about the difference between those who...

Having A Niche Makes Marketing Simple

Having A Niche Makes Marketing Simple

Having a niche makes marketing much more simple. It really does but I know that many (most?) coaches don't believe that. The difficulties that coaches have with niching are one of two things. They think that having a niche will limit the number or type of clients that...

You Can’t See Good Marketing

You Can’t See Good Marketing

I've been reflecting on a bunch of stuff and I've come to a conclusion about good marketing. It's mostly around the fact that coaches still feel that marketing is grubby/grabby and pushy, icky..... (insert your favourite work for extremely distasteful) The thing is...

A Painful Truth For Coaches

A Painful Truth For Coaches

It's not the best coach who will succeed in building a financially viable coaching business, it's the best marketer. I understand that this is an unpopular and unpalatable truth, but it is the truth. Let me explain? There's never a shortage of really good, qualified...

Marketing Skills Are Essential Not An Optional Extra!

Marketing Skills Are Essential Not An Optional Extra!

Marketing Skills Marketing isn't a nice to have or an add-on skill for coaches who want to have their own businesses, it's an essential skill. It's as essential in fact, as your coaching skills. I was chatting to a coach recently who was explaining that she hasn't...

Can Pay – Will Pay, What’s The Difference?

Can Pay – Will Pay, What’s The Difference?

Credibility As A Coach But she spluttered indignantly I have an executive coaching qualification! She didn't have it in her hand, but if she had, she'd have probably been waving it at me. I have this difficult conversation so often. I speak to coaches who have...

Pastoral Care For Coaches

Pastoral Care For Coaches

(Pastoral care; a warm snuggly blanket of security to wrap up in when we need it. Well, that's my definition! So what exactly is pastoral care for coaches?) Want -v- Need Concept There's a great rule of thumb to bear in mind when you are selling something and that's...