We have opinions…
Is Social Media Essential For Coaches?
I regularly hear people saying to coaches that there's 'no need to be on social media', and that 'marketing can be done in 15 minutes a day'. Let me say right here, I think that these statements are disingenuous. They are disingenuous because they are said to attract...
The Introvert Coach
The stories we tell ourselves can keep us stuck. One of the stories that seems to be very well-told is the tale of the introverted coach who can't market, because they don't like to make a show of themselves. Let me back up a bit. I'm an extrovert. I'm the most...
But I Shouldn’t Have To Market!
When my girls were younger and taking exams, they would rage about the unfairness of it all. The oldest would flounce, shout, and tell me that exams are ridiculous and that she shouldn't have to sit them. I told her that there was no point whinging. We live in a world...
But I’m Not Passionate About That Niche!
One of the things that most coaches find most frustrating in the beginning is the idea that they might choose the wrong niche and commit themselves to a lifetime of boredom. Worse still is the worry that they'll choose the wrong niche and condemn themselves to...
A Very Odd Thing…
There's a very odd thing about our profession. I've encountered it from various coach training organisations and some of our professional bodies. The odd thing is this: the idea that promoting one's services is distasteful. I don't get it. What's distasteful about the...
What’s The Biggest Problem Your Potential Client Has?
When I teach coaches how to market, I explain to them that they need to find a demographic group who have a problem that coaching can resolve. Almost without exception, those who have attended a free event I've given appear on LinkedIn within a few days, asking...
Confusing Business Books!
I'm in Istanbul at the moment and yesterday, I bought a Kindle book to read on the plane. It's a new 'build your coaching business' book by a well-known person within the 'helping coaches to find clients' space. I was expecting great things, and looking forward to...
Does It Matter What Kind Of Coach You Are?
I'm a mindset coach, leadership coach, life coach, transformational coach, mental fitness coach, performance coach, development coach, change coach, health and wellness coach, ACC coach, PCC coach, MCC coach, cognitive behavioural coach........ Does it matter what...
15 Painful Truths About Marketing
When it comes to marketing your business, there are 15 painful truths that none of us can escape. No one cares what you do. They care what you can do for them You can complain about the game, or you can learn the rules. If you're afraid to publish things online, you...
Monday Morning Motivator
Each week, we send out a little missive. It’s not arduous to read, in fact it’s light-hearted and it’s perfect to keep you up to date with what’s going on a The Coaching Revolution HQ.