Our Blog

8 Client Acquisition Myths Busted

8 Client Acquisition Myths Busted

I keep hearing nonsense, myths actually, about how coaches should find their clients and it really makes me mad. The reason I get mad is because these myths are perpetuated by coaches, they get repeated to one another as 'truth' when they're really not. A lie can...

Focused Marketing Is Important

Focused Marketing Is Important

As consumers, we've all become extraordinarily good at not being focused on things that don't interest us. It's not that we actively ignore them, it's that we don't even notice them in the first place. It's a really good thing that we are able to ignore things that...

I Am Stella

I Am Stella

I talk to lots of coaches every week. Dozens of them. What's become very interesting and more than a little entertaining is the number of them who have said to me 'I am Stella!' Who Is Stella? Stella Hewittson is 42 years old and she is a coach. She has a background...

The Support Of Others Really Matters

The Support Of Others Really Matters

'The support of others' for the purpose of this blog is the support of like-minded others. Even more specifically, I'm talking about the support of other coaches. Unique Situation Within the coaching profession, there is little general understanding of what the work...

Time. The Only Irreplaceable Resource

Time. The Only Irreplaceable Resource

As owners of professional services businesses, we have three important resources. Time, energy and money. Of the three, time is the most precious because it's irreplaceable. There was a point in my life where I did everything myself, on the basis that what I did have...

No One Is Searching For A Coach

No One Is Searching For A Coach

I hate to be the bearer of bad news, but no one is searching for a coach. It doesn't actually matter what kind of coach you are, people aren't looking for you. If this doesn't feel right to you, may I suggest that you go to Google's keyword tool and spend a while...

Offensive Marketing & International Coaches

Offensive Marketing & International Coaches

It's a really odd thing. There is a (massively misplaced) sense of superiority amongst the international coaching community. It around the process of finding coaching clients and how offensive marketing can be! Those who hold higher-level qualifications, particularly...

Core Competencies For Marketing

Core Competencies For Marketing

Our mentoring programme is ICF accredited. To be specific, taking it can lead to a Diploma in Marketing For Coaches. You can find details of our accreditation here. Why This Matters We operate in a shark-infested industry. There are so very many who work in this space...

Making A Lasting Impact As A Coach

Making A Lasting Impact As A Coach

To be a coach and make an impact, one must have clients, to have a coaching business those clients must be ones who pay. Coaches Care I have never met a coach who doesn't want to make a difference. Every coach does. We know the transformational nature of coaching and...