Most coaches have no shortage of ideas for what we could sell, and a good many of us have gone well past the idea stage, with programmes designed, workbooks written and pricing worked out to three tiers. What we've usually not done is work out how to find the people...

If I ask a coach what their niche is, I'll get one of two answers. The first is a job title: I'm a parenting coach, I'm a career coach, I'm a health and wellness coach etc. The second is a vague description of a problem: I work with overwhelmed and anxious people, I...

Transformation is a great word, and it would work perfectly well if the people we say it to when we're talking about coaching understood what we meant by it. They don't, and that's a big problem. There are two languages we need to speak as owners of a coaching...

There's a great deal of nonsense gets talked about niches, and about marketing generally. and I want to deal with one area that is certainly one in which coaches get confused and it's this: what's a niche? A niche is a target audience. Niche and target audience are...

If I ask a coach what people are buying from them, they'll tell me something along the lines of confidence, or clarity or perhaps support in navigating a difficult transition. Every one of those is an answer given from the coach's perspective and that's a problem,...

Our profession training teaches us to bring a learner's mind to every coaching conversation. We're trained to be curious, to assume we don't know, to resist the pull towards our own answers and we're very good at it. That learner's mind tends to stop at the edge of...

I want to be careful with this one, so let me say at the outset what I am not doing. I am not invalidating anybody's experience, and I am not suggesting that something difficult which happened to you wasn't difficult; I know it was. If, as you read this, you find...

One of the best things about my job is that I work with highly intelligent people. However, one of the worst things about my job is that I work with highly intelligent people. That's mostly tongue in cheek, but there is a serious point underneath it. We approach...

I'd like you to picture a coach a few months out of training. She's been told to go networking, to share her story to build rapport, and to be authentic. So she does exactly that. She turns up at events and gets her 'minute to win it' or whatever they call the 60...