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Making An Impact by Marketing Effectively

Making An Impact by Marketing Effectively

Marketing A Coaching Business If you want a financially viable coaching business, you need to be able to market effectively. Effectively doesn't mean 8 hours a day, or even 4 hours a day, it means spending the time and effort to create a proper marketing message and...

Niching – A Magic Wand for Coaches?

Niching – A Magic Wand for Coaches?

Niching... No matter how often I write about or talk about niching - coaches struggle with the concept. To most coaches, the idea of niching is about excluding people and coaching is very inclusive, so it makes sense therefore not to niche, doesn't it? However, done...

Your Coaching Clients Will Find You

Your Coaching Clients Will Find You

There is a strongly held belief amongst coaches that if your coaching is good enough, your clients will find you. This belief comes from coaches being told this by some of the people who have trained them. Smart, highly experienced coaches (MCC in some cases I know...

Marketing Is Client-Focused Too!

Marketing Is Client-Focused Too!

Coaching Is Client Focused Coaches are all about the client. We're all about not inserting our knowledge and experience into the coaching conversation. We understand that each client is unique and that holding space for one is a different experience from holding space...

Marketing Is Not CV Writing

Marketing Is Not CV Writing

Marketing skills and what we need to talk about to progress in our professional careers, will differ to the marketing skills required and what we should be talking about when building a coaching business. But how? Marketing Skills... When We Are Employed When we are...

Coach-Speak versus Client-Speak

Coach-Speak versus Client-Speak

One of the massive benefits of niching and understanding who your audience (your niche) is for your coaching is that when you know, you can speak to them in their own language. Whose Language? Coaches speak coach-speak, it's our mother tongue. Coach-speak is the...

What Is Outreach Marketing?

What Is Outreach Marketing?

What is outreach marketing, and is it suitable for coaches who want to market comfortably, confidently and competently? I was chatting to a coach today. He found his way into my diary after listening to a podcast that Clair Pedrick and I made recently about building a...

I Only Want A Few Clients, Do I Need To Market Much?

I Only Want A Few Clients, Do I Need To Market Much?

There's (yet another!) myth that surrounds the concept of marketing for coaches and that's the idea that if you only want a few clients, you only need to market a little. Here's the thing - there's no such thing as marketing a little. You either market, or you don't....

Can You Be A Coach AND A Good Marketer?

Can You Be A Coach AND A Good Marketer?

Yes! You can be a good coach and a good marketer (This is the complete answer and the shortest article I've ever written!) Seriously though, there is some utter nonsense floating around in the shape of the beliefs of some coaches around what marketing is and what it...