It’s not the best coach who will succeed in building a financially viable coaching business, it’s the best marketer. I understand that this is an unpopular and unpalatable truth, but it is the truth. Let me explain? There’s never a shortage of really...
Marketing Skills Marketing isn’t a nice to have or an add-on skill for coaches who want to have their own businesses, it’s an essential skill. It’s as essential in fact, as your coaching skills. I was chatting to a coach recently who was explaining...
Credibility As A Coach But she spluttered indignantly I have an executive coaching qualification! She didn’t have it in her hand, but if she had, she’d have probably been waving it at me. I have this difficult conversation so often. I speak to coaches who...
(Pastoral care; a warm snuggly blanket of security to wrap up in when we need it. Well, that’s my definition! So what exactly is pastoral care for coaches?) Want -v- Need Concept There’s a great rule of thumb to bear in mind when you are selling something...
Corporate coaching contracts are the holy grail for a significant number of coaches. This particular kind of coach often come from a corporate background and have frequently coached in that environment in an employed role. It’s not unusual of them to have taken...
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