Coaches are usually skilled up to the gills on the delivery side of their business. Not as skilled (and in many cases utterly unskilled) on the side of their business that looks at creating the opportunities to do that delivery though. Also known as sales and...
It’s quite a surprise to hear me say that, isn’t it, but it’s true. Nobody Buys Coaching, well nobody buys the process of coaching*. I can hear you clearing your throat in discomfort and thinking well if nobody buys coaching, how on earth am I...
I speak to dozens of coaches each month. It’s what I do for a living and it is something that I really love. It means that I’m very well informed when it comes to understanding what coaches think, and what they believe to be true about creating a...
The thing about time is that we all think we have loads of it. Maybe not in minutes in the day (you only need to have children to know that minutes in a day are precious) but in terms of months and years. So if I ask you to put a price on what 6 months of your time is...
The marketing process that we teach generates inbound enquiries. What that means is that potential clients, those who have recognised themselves in the things that you write or say, will come to you and say hey there, I read/heard this thing that you said/wrote and...
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