Sarah Short, Author at The Coaching Revolution

Don’t Make It About The Money

by Sarah Short | May 15, 2023 | How To Sell Coaching, Marketing For Coaches, Pricing, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution

There’s a bizarre phenomenon that seems to be unique to the coaching profession. I’ve looked and looked, but I can’t see it replicated anywhere else. The phenomenon is this: coaching shouldn’t be about the money. Should Coaching Be About The...

Bad Coaches & Ethical Marketing

by Sarah Short | May 11, 2023 | Business Development, Ethics, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution

I’ve heard it again this week. Apparently, there are hordes of bad coaches out there, who are lying in their marketing and making outlandish promises about what coaching can achieve. They’re not practicing ethical marketing. These coaches are giving the...

The Problem With Coaching For Free

by Sarah Short | May 5, 2023 | Business Development, Marketing For Coaches, Pricing, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution

Why Coaching For Free Isn’t Going To Bring You Clients… Coaching for free isn’t the marketing tool that many coaches think (hope?) that it will be. Pro bono coaching does have it’s place, but it’s not as a marketing tool. Coaching is an...

Ordinary Marketing, Honed For Coaches

by Sarah Short | Apr 22, 2023 | Business Development, Challenge for Coaches, How To Sell Coaching, Marketing For Coaches, Nail Your Niche, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution

It’s so hard to know what to listen to in the noise around marketing for coaches, isn’t it? I’ve been running my Nail Your Niche challenge again for the last week and have spent time with some amazing coaches. Several of them said that they have really struggled to...

You Can MAKE Your Marketing Fail

by Sarah Short | Apr 18, 2023 | How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution

This is a tough love article all about marketing. I’ve had it on my mind for a while now and something happened last week that has crystallised what I want to say, and why. Marketing Is A Process Marketing is a creative process. It is an ongoing process....

Don’t Make It About The Money

Bad Coaches & Ethical Marketing

The Problem With Coaching For Free

Ordinary Marketing, Honed For Coaches

You Can MAKE Your Marketing Fail

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