The marketing process that we teach generates inbound enquiries. What that means is that potential clients, those who have recognised themselves in the things that you write or say, will come to you and say hey there, I read/heard this thing that you said/wrote and...
That’s a provocative question isn’t it? What’s a coach worth….? Pricing – sigh! Let me start by saying that what a coach charges is absolutely not an indication of their personal worth. It’s an indication of the value of their...
Playdoh Or Lego? For many years, I’ve lived a Playdoh life, as opposed to a Lego one. Let me explain. My life was a life which could be moulded at will, and changed at a moment’s notice. A life which was constrained mostly by my imagination, and eventually...
I’ve had a couple of conversations this last week with really frustrated coaches. They’re frustrated, because they’ve spent £$£$£$ on qualifications and now they’re ready to recoup some of that expense, not invest. Qualifications Coaching...
The answer to this question is incredibly simple: It depends….. ‘It depends’ is the most maddening answer in the world, isn’t it? Rather than leaving you gnashing your teeth, let me explain what I mean. Which Investment Do You Mean? Are you...
I consider myself to be outrageously fortunate. Not because I’ve had an easy life – far from it – but because I really, really love what I do for a living. I work within a fabulous team to support committed coaches in building their own coaching...
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