by Sarah Short | May 18, 2024 | Business Development, How To Sell Coaching, Marketing For Coaches, Pricing, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
There’s a very odd thing about our profession. I’ve encountered it from various coach training organisations and some of our professional bodies. The odd thing is this: the idea that promoting one’s services is distasteful. I don’t get it....
by Sarah Short | May 15, 2023 | How To Sell Coaching, Marketing For Coaches, Pricing, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
There’s a bizarre phenomenon that seems to be unique to the coaching profession. I’ve looked and looked, but I can’t see it replicated anywhere else. The phenomenon is this: coaching shouldn’t be about the money. Should Coaching Be About The...
by Sarah Short | May 5, 2023 | Business Development, Marketing For Coaches, Pricing, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Why Coaching For Free Isn’t Going To Bring You Clients… Coaching for free isn’t the marketing tool that many coaches think (hope?) that it will be. Pro bono coaching does have it’s place, but it’s not as a marketing tool. Coaching is an...
by Sarah Short | Dec 19, 2022 | Business Planning, How To Sell Coaching, Marketing For Coaches, Pricing, The Business Of Coaching, The Coaching Revolution
Pricing can be a massive mind monkey for coaches. In this article I talk about the 4 most common problems coaches have with pricing. I also explain why it’s far better to be transparent about your pricing than coy. There’s a gorgeous dress shop in Turin....
by Sarah Short | Feb 25, 2022 | Coaching, How To Sell Coaching, Marketing For Coaches, Online Business, Pricing, The Coaching Revolution
I was recently delivering a webinar when an experienced coach asked me what I thought about ethical pricing. Honestly? I had no idea what she was talking about – so I had to say could you tell me what you mean by ethical pricing please? What Is Ethical Pricing?...
by Sarah Short | Jan 16, 2021 | Brand New Coaches, Coaching, How To Sell Coaching, Pricing
I have been reading some musings of coaches in a few groups I belong to. One in particular that made me blink in surprise was one coach who said ‘my ideal client simply can’t afford a professional rate of £xx so I’m having to drop my prices’. The reason I blinked in...
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