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‘Professionals Aged 20-50’​ Isn’t A Niche

‘Professionals Aged 20-50’​ Isn’t A Niche

by Sarah Short | May 30, 2020 | Brand New Coaches, Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution

A niche should be ‘an inch wide and a mile deep’. I can’t even remember where I heard this description – it was years ago – but it was true then and it’s true now. Within that inch-wide niche lies your ideal client. Yesterday I...
Be Authentic? WTF Does That Mean?

Be Authentic? WTF Does That Mean?

by Sarah Short | May 17, 2020 | Coaching, Marketing For Coaches

Occasionally I get really irritated by stuff I read. Sometimes, I get so irritated by it that it leads to my creating articles, posts and videos to talk about my irritation. Be Authentic they say! What does that even mean? This is one of those articles. The posts and...
A Coaching Client Who Can And Will Pay

A Coaching Client Who Can And Will Pay

by Sarah Short | May 9, 2020 | Business Development, Coaching, How To Sell Coaching, Marketing For Coaches

It’s not hard to identify a potential coaching client who could pay. There are many kinds of potential coaching clients who can afford a coach and heaven knows, most certainly need one! We can take an objective view of who those who can pay might be. If I was to...
Is Your Marketing Is Failing?

Is Your Marketing Is Failing?

by Sarah Short | May 1, 2020 | Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution

I speak to so many coaches from a wide variety of backgrounds. From the public sector, to small private companies to huge corporations – coaches and those who want to be coaches come in many shapes and sizes. Many of them tell me that their marketing is failing....

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