One of our coaches recently set off to write a marketing message offering advice for their ideal client. They had done the ideal client work. Now they needed to create a marketing message that would speak directly to the kind of client they want to work with. (Quick...
Recently I read something about startup expenses that got me thinking. I wish I could find the thing I read again, but I can’t remember who wrote it and so I can’t locate it. The thing was a list of business expenses that a coach could reasonably expect...
ICHE Syndrome is fatal for coaching businesses and yet so many coaches suffer from it. They suffer from it for all the right reasons, those reasons being mostly that they have big hearts, that they’re other-people centred and that qualified coaches can coach...
We run a series of masterclasses over at Coaching Republic. These are available for free and you can rest assured that if you attend a class live, you’ll be given every opportunity to ask questions and get bespoke answers. In short, you’ll get...
Coaches are usually skilled up to the gills on the delivery side of their business. Not as skilled (and in many cases utterly unskilled) on the side of their business that looks at creating the opportunities to do that delivery though. Also known as sales and...
It’s quite a surprise to hear me say that, isn’t it, but it’s true. Nobody Buys Coaching, well nobody buys the process of coaching*. I can hear you clearing your throat in discomfort and thinking well if nobody buys coaching, how on earth am I...
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