by Sarah Short | Aug 7, 2026 | Business Development, Credibility, Marketing For Coaches, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Any successful business needs two skill sets in equal measure, and the easiest way to picture them is as two sides of an old-fashioned weighing scale. On one side sit the delivery skills: coaching qualifications, practitioner certificates, NLP, gestalt, transactional...
by Sarah Short | Aug 6, 2026 | Client Acquisition Skills, Coaching Client Acquisition, How To Sell Coaching, Marketing For Coaches, Niching, The Business Of Coaching, The Coaching Revolution
Every successful business, coaching or otherwise, needs two skill sets in equal measure. Picture them as the two sides of a weighing scale. On one side sits the product or service, which for us means our coaching skills and everything we use while sitting in front of...
by Sarah Short | Jul 13, 2026 | Coaching Client Acquisition, Marketing For Coaches, Niching, The Business Of Coaching, The Coaching Revolution
Almost every coach I’ve ever worked with has resisted choosing a niche, and almost every one of them has read that resistance as a sign that niching is wrong for them. I believe they’ve been reading it backwards. The discomfort we feel when asked to get...
by Sarah Short | Jun 22, 2026 | Business Development, How To Sell Coaching, Marketing For Coaches, Niching, The Business Of Coaching, The Coaching Revolution
So far this month, the coaches in our community have had a lot to celebrate, and what is striking about these successes is that they are not random. One coach went on holiday and received an inbound enquiry on LinkedIn while she was there. Someone was asking to work...
by Sarah Short | Apr 4, 2026 | Challenge for Coaches, Marketing For Coaches, Nail Your Niche, Niching, The Business Of Coaching, The Coaching Revolution
When I ask coaches what they think a niche is, the answers tend to cluster around two things: the type of coaching they do the topic they want to coach around. They may tell me that their niche is life coaching, career coaching or executive coaching – I could go...
by Sarah Short | Apr 1, 2026 | Coaching Client Acquisition, Marketing For Coaches, Nail Your Niche, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Three times a year, I run a free challenge called Nail Your Niche for qualified coaches who are struggling to find clients who can, and will, pay a professional rate for their coaching. One of the moments that consistently produces the strongest reaction – a...
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