by Sarah Short | Mar 19, 2024 | Coaching, Coaching Client Acquisition, Marketing For Coaches, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
There has been a lot of nonsense floating around recently about how the coaching industry is saturated. It’s not. The coaching industry could only be saturated if everyone who could benefit from coaching was being coached, and patently, that’s not true. So...
by Sarah Short | Dec 18, 2023 | Business Development, Challenge for Coaches, Coaching Client Acquisition, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Nail Your Niche, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Who is your competition as a coach? Specifically – what kind of competition does coaching have? Let me tell you – probably nowhere near as much as you think there is. Because no one understands what we do, they don’t know if they need us. Therefore people...
by Sarah Short | Dec 10, 2023 | Business Development, Coaching Client Acquisition, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Nail Your Niche, The Business Of Coaching, The Coaching Revolution
“What is the ONE action I can take that will have the biggest impact?” I had a conversation with a coach recently. She told me where she is in her business. Where that is, is she’s got a reasonable income from associate work, but it’s starting...
by Sarah Short | Nov 20, 2023 | Coaching Client Acquisition, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Are coaches being gaslighted when it comes to client acquisition? I think we are. A very odd thing happens to coaches once they’ve qualified. It’s something I can only describe as gaslighting. Coach Client Acquisition: Are Coaches Being Gaslighted? Let me...
by Sarah Short | Nov 12, 2023 | Business Development, Coaching Client Acquisition, Community, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Coaches who seem to stick to good habits with ease are often benefitting from an environment that makes those behaviours easier. Coaches who struggle to succeed could be fighting an uphill battle against their environment. What often looks like a lack of willpower is...
by Sarah Short | Oct 27, 2023 | Coaching Client Acquisition, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Marketing Language, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
What if, as a profession, our beliefs around marketing are wrong? This blog is all about confirmation bias and marketing for coaches. Historically, the perceived wisdom around building a coaching business has been that to grow a business, you need to have meaningful...
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