I recently had a conversation with a coach who told me that he hates marketing. I was curious to say the least – why does he hate it so much? This is what he said: It’s boring, time consuming, and it takes me away from doing the thing that I enjoy the most...
It’s not the best coach who will succeed in building a financially viable coaching business, it’s the best marketer. I understand that this is an unpopular and unpalatable truth, but it is the truth. Let me explain? There’s never a shortage of really...
Marketing Skills Marketing isn’t a nice to have or an add-on skill for coaches who want to have their own businesses, it’s an essential skill. It’s as essential in fact, as your coaching skills. I was chatting to a coach recently who was explaining...
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