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Your Coaching Clients Will Find You

Your Coaching Clients Will Find You

by Sarah Short | Apr 30, 2022 | Brand New Coaches, Business Development, Coaching, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution

There is a strongly held belief amongst coaches that if your coaching is good enough, your clients will find you. This belief comes from coaches being told this by some of the people who have trained them. Smart, highly experienced coaches (MCC in some cases I know...
Marketing Is Client-Focused Too!

Marketing Is Client-Focused Too!

by Sarah Short | Apr 30, 2022 | Coaching, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution

Coaching Is Client Focused Coaches are all about the client. We’re all about not inserting our knowledge and experience into the coaching conversation. We understand that each client is unique and that holding space for one is a different experience from holding...
Marketing Is Not CV Writing

Marketing Is Not CV Writing

by Sarah Short | Apr 18, 2022 | Brand New Coaches, Business Development, Marketing For Coaches, Marketing Language, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution

Marketing skills and what we need to talk about to progress in our professional careers, will differ to the marketing skills required and what we should be talking about when building a coaching business. But how? Marketing Skills… When We Are Employed When we...
Coach-Speak versus Client-Speak

Coach-Speak versus Client-Speak

by Sarah Short | Apr 12, 2022 | Brand New Coaches, Business Development, How To Sell Coaching, Marketing For Coaches, Marketing Language, Niching, The Coaching Revolution

One of the massive benefits of niching and understanding who your audience (your niche) is for your coaching is that when you know, you can speak to them in their own language. Whose Language? Coaches speak coach-speak, it’s our mother tongue. Coach-speak is the...
What Is Outreach Marketing?

What Is Outreach Marketing?

by Sarah Short | Apr 9, 2022 | Brand New Coaches, Business Development, How To Sell Coaching, Marketing For Coaches, The Coaching Revolution

What is outreach marketing, and is it suitable for coaches who want to market comfortably, confidently and competently? I was chatting to a coach today. He found his way into my diary after listening to a podcast that Clair Pedrick and I made recently about building a...

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