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Confirmation Bias Is Killing Your Coaching Business
What if, as a profession, our beliefs around marketing are wrong? This blog is all about confirmation bias and marketing for coaches. Historically, the perceived wisdom around building a coaching business has been that to grow a business, you need to have meaningful...
From Coach To Well-Paid Professional (Part 2)
There’s so much misunderstanding about what marketing is. I’m writing a series of articles in which I show you what good marketing looks like. I’ll be highlighting a coaching professional who is marketing well. This is the second in a series of articles...
Good Marketing Is Invisible
In the world of coaching, the idea of marketing elicits mixed feelings. For many of us, even the thought of self-promotion and pushing our services can be uncomfortable. It conjures images of flashy salespeople and pushy tactics. This sentiment, however, is rooted in...
The Difference: Posting And Marketing
You may be aware that I speak to lots of coaches. To put ‘lots’ into context, I speak to circa 150 coaches a week. Some of the 150 are in The Coaching Revolution community, some are participants in webinars I deliver, some I speak to in sales conversations...
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