Confirmation Bias Is Killing Your Coaching Business

Confirmation Bias Is Killing Your Coaching Business

What if, as a profession, our beliefs around marketing are wrong? This blog is all about confirmation bias and marketing for coaches. Historically, the perceived wisdom around building a coaching business has been that to grow a business, you need to have meaningful...
From Coach To Well-Paid Professional (Part 2)

From Coach To Well-Paid Professional (Part 2)

There’s so much misunderstanding about what marketing is. I’m writing a series of articles in which I show you what good marketing looks like. I’ll be highlighting a coaching professional who is marketing well.  This is the second in a series of articles...