by Sarah Short | Jun 6, 2026 | Business Development, Client Acquisition Skills, Online Business, Our Mentoring, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I was chatting to one of our clients this week about her experience across the two years she’s been working with us. When she first joined us, she was concerned that learning to be visible and build influence in her niche might ask her to become someone else....
by Sarah Short | May 6, 2026 | Business Development, Business Tools, Coaching Client Acquisition, How To Get Coaching Clients, Marketing For Coaches, Marketing Tools, Online Business, The Business Of Coaching, The Coaching Revolution
We are intelligent people. We’ve built careers on our ability to read, research, learn, and figure things out. When we come across a problem we don’t know how to solve, we gather information. We find frameworks, we collect templates and playbooks and...
by Sarah Short | Jan 16, 2026 | Digital marketing, How To Sell Coaching, Marketing Tools, Online Business, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
We believe that ‘proper’ businesses have websites, that having one is required and essential for building a coaching practice. We spend weeks or months planning it, can spend thousands of pounds building it, and countless hours perfecting the copy about...
by Sarah Short | Jan 7, 2026 | AI, Digital marketing, Marketing For Coaches, Online Business, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
We think we can type ‘give me an ideal client for my coaching business’ or ‘give me a target audience for my coaching business’ into ChatGPT or Claude, and whatever it produces will be both valid and viable. We think AI can solve our marketing...
by Sarah Short | Sep 26, 2025 | Coaching Client Acquisition, Ethics, Marketing For Coaches, Online Business, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Something very uncomfortable came my way this morning and I’ve sat with it for a couple of hours. I decided that I’ll write this article, mostly because I want to share it with the coach in question. I received an univited DM this morning, from a coach. This is what...
by Sarah Short | Oct 28, 2024 | Business Technology, Business Tools, Coaching, Coaching Client Acquisition, Marketing For Coaches, Marketing Tools, Online Business, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I have had to summon serious courage to write this article because I suspect what I say will be incredibly unpopular and controversial. It’s an important question that needs considering: Will Coaches Survive The Technology Revolution? There has been much talk...
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