by Sarah Short | Apr 8, 2026 | Business Development, Marketing For Coaches, Marketing Tools, Nail Your Niche, Self-Employed Marketing, Social Media Marketing, The Business Of Coaching, The Coaching Revolution
Three times a year, I run a free challenge called Nail Your Niche for qualified coaches who are struggling to find clients who can, and will, pay a professional rate for their coaching. When coaches say they hate ‘marketing’, they’re usually right because...
by Sarah Short | Mar 23, 2026 | Coaching Client Acquisition, How To Sell Coaching, Marketing For Coaches, Marketing Tools, Self-Employed Marketing, Social Media Marketing, The Business Of Coaching, The Coaching Revolution
The advice is familiar. Be visible, be consistent, share your expertise, build your personal brand. Show up on LinkedIn, network, offer value, and the clients will come. This is solid, well-intentioned marketing advice, and for most professional services it works. The...
by Sarah Short | Feb 25, 2026 | AI, Business Technology, Business Tools, Digital marketing, Marketing For Coaches, Marketing Tools, The Business Of Coaching, The Coaching Revolution
Dario Amodei is the CEO of Anthropic, the company behind Claude. Last week he published a 15,000-word essay called “The Adolescence of Technology.” It’s easy to miss this essay in the deluge of noise that’s currently ricocheting around global...
by Sarah Short | Feb 24, 2026 | AI, Business Technology, Business Tools, Digital marketing, How To Sell Coaching, Marketing For Coaches, Marketing Tools, Self-Employed Marketing, Social Media Marketing, The Business Of Coaching, The Coaching Revolution
When people talk about AI, they’re usually not talking about the same thing. The term has become an umbrella for everything from your phone’s voice assistant to hypothetical machines that don’t yet exist. Understanding the differences between these...
by Sarah Short | Jan 16, 2026 | Digital marketing, How To Sell Coaching, Marketing Tools, Online Business, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
We believe that ‘proper’ businesses have websites, that having one is required and essential for building a coaching practice. We spend weeks or months planning it, can spend thousands of pounds building it, and countless hours perfecting the copy about...
by Sarah Short | Jan 8, 2026 | Coaching, Coaching Client Acquisition, How To Get Coaching Clients, Marketing For Coaches, Marketing Tools, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution, What Coaches Need
There’s a weird thing that goes on in our profession. We feel that coaching somehow transcends other professions, that what we do is special, and that it shouldn’t be sullied with thoughts of client acquisition or money. We identify as coaches, and that...
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