Potential Clients Don’t Understand Coaching the Way We Do

Potential Clients Don’t Understand Coaching the Way We Do

by | Jun 26, 2026 | Client Acquisition Skills, Coaching Client Acquisition, How To Sell Coaching, Marketing For Coaches, Marketing Tools, The Business Of Coaching, The Coaching Revolution

One of the biggest barriers coaches face is not that people have never heard of coaching. In many ways, that would be easier. The bigger problem is that people think they know what coaching is, and they’re wrong. Most coaches are very aware of this, but knowing...
Why Free Stuff Can’t Solve The Client Acquisition Problem

Why Free Stuff Can’t Solve The Client Acquisition Problem

by | May 6, 2026 | Business Development, Business Tools, Coaching Client Acquisition, How To Get Coaching Clients, Marketing For Coaches, Marketing Tools, Online Business, The Business Of Coaching, The Coaching Revolution

We are intelligent people. We’ve built careers on our ability to read, research, learn, and figure things out. When we come across a problem we don’t know how to solve, we gather information. We find frameworks, we collect templates and playbooks and...
You Don’t Hate Marketing, You Hate What You Think Marketing Is

You Don’t Hate Marketing, You Hate What You Think Marketing Is

by | Apr 8, 2026 | Business Development, Marketing For Coaches, Marketing Tools, Nail Your Niche, Self-Employed Marketing, Social Media Marketing, The Business Of Coaching, The Coaching Revolution

Three times a year, I run a free challenge called Nail Your Niche for qualified coaches who are struggling to find clients who can, and will, pay a professional rate for their coaching. When coaches say they hate ‘marketing’, they’re usually right because...
Most Marketing Advice We Get Is Designed for Other People

Most Marketing Advice We Get Is Designed for Other People

by | Mar 23, 2026 | Coaching Client Acquisition, How To Sell Coaching, Marketing For Coaches, Marketing Tools, Self-Employed Marketing, Social Media Marketing, The Business Of Coaching, The Coaching Revolution

The advice is familiar. Be visible, be consistent, share your expertise, build your personal brand. Show up on LinkedIn, network, offer value, and the clients will come. This is solid, well-intentioned marketing advice, and for most professional services it works. The...
From Today to Tomorrow – Understanding Four Levels of AI

From Today to Tomorrow – Understanding Four Levels of AI

by | Feb 24, 2026 | AI, Business Technology, Business Tools, Digital marketing, How To Sell Coaching, Marketing For Coaches, Marketing Tools, Self-Employed Marketing, Social Media Marketing, The Business Of Coaching, The Coaching Revolution

When people talk about AI, they’re usually not talking about the same thing. The term has become an umbrella for everything from your phone’s voice assistant to hypothetical machines that don’t yet exist. Understanding the differences between these...