by Sarah Short | Apr 13, 2026 | Marketing For Coaches, Nail Your Niche, Self-Employed Marketing, Social Media Marketing, The Business Of Coaching, The Coaching Revolution
Three times a year, I run a free challenge called Nail Your Niche for qualified coaches who are struggling to find clients who can, and will, pay a professional rate for their coaching. One of the most disheartening situations I encounter, and one of the most common,...
by Sarah Short | Apr 8, 2026 | Business Development, Marketing For Coaches, Marketing Tools, Nail Your Niche, Self-Employed Marketing, Social Media Marketing, The Business Of Coaching, The Coaching Revolution
Three times a year, I run a free challenge called Nail Your Niche for qualified coaches who are struggling to find clients who can, and will, pay a professional rate for their coaching. When coaches say they hate ‘marketing’, they’re usually right because...
by Sarah Short | Mar 23, 2026 | Coaching Client Acquisition, How To Sell Coaching, Marketing For Coaches, Marketing Tools, Self-Employed Marketing, Social Media Marketing, The Business Of Coaching, The Coaching Revolution
The advice is familiar. Be visible, be consistent, share your expertise, build your personal brand. Show up on LinkedIn, network, offer value, and the clients will come. This is solid, well-intentioned marketing advice, and for most professional services it works. The...
by Sarah Short | Mar 10, 2026 | Business Development, Coaching Client Acquisition, Self-Employed Marketing, Social Media Marketing, The Business Of Coaching, The Coaching Revolution
A logical leap that costs us clients One of the first things we learn in coach training is that we can coach anyone. It’s true, and it’s one of the things that makes coaching such a powerful profession. The skills are universal – active listening,...
by Sarah Short | Feb 25, 2026 | Coaching Client Acquisition, Marketing For Coaches, Nail Your Niche, Niching, Social Media Marketing, The Business Of Coaching, The Coaching Revolution
Almost every coach I speak to resists niching for the same reason – they’re afraid of missing out on clients who don’t fit their chosen focus. We look at the vast pool of people we could help and can’t bring ourselves to narrow it down, because...
by Sarah Short | Feb 25, 2026 | Business Development, How To Get Coaching Clients, Marketing For Coaches, Marketing Language, Self-Employed Marketing, Social Media Marketing, The Business Of Coaching, The Coaching Revolution
At some point during or after our coach training, most of us received some version of this advice: be visible and share your story because that’s how clients will find you. It sounds reasonable, even inspiring. The problem is that it’s useless advice, and...
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