by Sarah Short | Feb 24, 2026 | AI, Business Technology, Business Tools, Digital marketing, How To Sell Coaching, Marketing For Coaches, Marketing Tools, Self-Employed Marketing, Social Media Marketing, The Business Of Coaching, The Coaching Revolution
When people talk about AI, they’re usually not talking about the same thing. The term has become an umbrella for everything from your phone’s voice assistant to hypothetical machines that don’t yet exist. Understanding the differences between these...
by Sarah Short | Jan 16, 2026 | AI, Digital marketing, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, Social Media Marketing, The Business Of Coaching, The Coaching Revolution
I’ve seen coaches refer to content they see on LinkedIn as AI slop, which feels from my perspective both judgemental and unfair. The output from AI never arrives ready to share, but not everyone knows that, and some (think dylexic or other neurodivergent) have...
by Sarah Short | Jan 7, 2026 | How To Sell Coaching, Marketing For Coaches, Nail Your Niche, Self-Employed Marketing, Social Media Marketing, The Business Of Coaching, The Coaching Revolution
If you ask coaches why we coach, or why we want to coach, the idea of having a positive impact on the world will always appear in one guise or another. It’s fundamental to who we are and why we do this work. Coaching itself has a positive impact on clients, and...
by Sarah Short | Dec 15, 2025 | Digital marketing, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, Social Media Marketing, The Business Of Coaching, The Coaching Revolution
We sit down to write a LinkedIn post and stare at the blank screen. We know we should be posting regularly, that we need to be visible, that content is important for our coaching business – but we have absolutely no idea what to say. So we write about coaching....
by Sarah Short | Dec 15, 2025 | Challenge for Coaches, Marketing For Coaches, Nail Your Niche, Niching, Self-Employed Marketing, Social Media Marketing, The Business Of Coaching, The Coaching Revolution
We’ve been told to be visible and authentic on LinkedIn, and it’s occasionally suggested that demonstrating a bit of vulnerability is in order. So we post regularly, sharing our thoughts on the coaching process, talking about our journey, and often...
by Sarah Short | Nov 17, 2025 | Coaching Client Acquisition, Coaching Credential, Credibility, Marketing For Coaches, Social Media Marketing, The Business Of Coaching, The Coaching Revolution
How do we build credibility with potential clients? It’s not in the way we think we do. We think we need more qualifications. That another certification, another credential, another set of letters after our name is the answer. We invest thousands of pounds and...
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