by Sarah Short | Jan 8, 2026 | Business Development, How To Sell Coaching, Marketing For Coaches, Marketing Tools, Nail Your Niche, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
We think that if we hang out with other coaches and pay for the right to do so, that this is where clients will come to find us. We join coaching directories believing this will be our client acquisition solution. We pay hundreds or even thousands of pounds for a...
by Sarah Short | Jan 7, 2026 | AI, Business Development, Business Technology, Business Tools, Marketing For Coaches, Marketing Tools, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I saw a post from someone on Facebook recently that announced she was deleting ChatGPT from her phone, declaring 2026 the year to honour that which is made by human hands. The post attracted lots of comments from others celebrating their own rejection of AI tools....
by Sarah Short | Jan 6, 2026 | How To Sell Coaching, Marketing For Coaches, Marketing Tools, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
When we realise we need help with marketing, we do what seems logical – we find a ‘how to set up a business’ course and try to follow the advice given. We might spend money adding ourselves to coaching directories or we may attend expensive sales...
by Sarah Short | Nov 17, 2025 | Coaching Client Acquisition, Digital marketing, How To Sell Coaching, Marketing For Coaches, Marketing Tools, Self-Employed Marketing, Social Media Marketing, The Business Of Coaching, The Coaching Revolution
We see other coaches posting on LinkedIn and we shudder. The humble-bragging about qualifications, the ‘I’m so humbled by this feedback’ posts, and the oversharing of deeply personal struggles. It makes us uncomfortable just reading it, and the...
by Sarah Short | Nov 8, 2025 | How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Marketing Tools, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Four out of five coaches’ businesses will fail, and it’s got nothing to do with their coaching ability. We can hold every qualification going, be absolutely brilliant in a coaching conversation, and transform lives when we get the chance. None of it matters if...
by Sarah Short | Oct 23, 2025 | Business Development, Digital marketing, Marketing For Coaches, Marketing Tools, Self-Employed Marketing, Social Media Marketing, The Business Of Coaching, The Coaching Revolution
I speak to dozens of coaches every week. Quite often, some of them have spent thousands of pounds on Facebook ads before they find me. They’re broke, confused, and convinced of one of two things – either the coaching profession is saturated, or marketing...
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