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EDUCATE, Don’t Sell!

EDUCATE, Don’t Sell!

Some coaches get all bent out of shape about the idea of selling rather than educating. They use words like 'inauthentic' to describe selling or think that marketing and selling are not 'heart-centred'. They think marketing a coaching business isn't necessary if...

What does Your Ideal Client Worry About?

What does Your Ideal Client Worry About?

I've had a couple of conversations with coaches recently about their ideal client and what they worry about, that have got me thinking. Ideal Client And What They Worry About You probably know that The Coaching Revolution teaches qualified coaches (or those taking a...

Only Take Advice From The Right People

Only Take Advice From The Right People

One of our coaches recently set off to write a marketing message offering advice for their ideal client. They had done the ideal client work. Now they needed to create a marketing message that would speak directly to the kind of client they want to work with. (Quick...

Startup Business Expenses

Startup Business Expenses

Recently I read something about startup expenses that got me thinking. I wish I could find the thing I read again, but I can't remember who wrote it and so I can't locate it. The thing was a list of business expenses that a coach could reasonably expect when starting...

How One Comment Can Derail You

How One Comment Can Derail You

As you may already know, I am a founder and mentor with The Coaching Revolution. That means I spend all day, every day, helping coaches to build their coaching businesses. I had a conversation with a coach recently that made me think. It made me think a lot. How one...

Lessons Learned The Hard Way

Lessons Learned The Hard Way

I am away on holiday at the moment and planned on not working at all. Turns out that apparently that was wrong and I am working for the 10 minutes it's going to take me to write this blog. It is all about lessons I learned the hard way! The Lessons I Learned The Hard...

ICHE Syndrome – Death For Coaches

ICHE Syndrome – Death For Coaches

ICHE Syndrome is fatal for coaching businesses and yet so many coaches suffer from it. They suffer from it for all the right reasons, those reasons being mostly that they have big hearts, that they're other-people centred and that qualified coaches can coach anyone,...

Masterclass Series – Details

Masterclass Series – Details

We run a series of masterclasses over at Coaching Republic. These are available for free and you can rest assured that if you attend a class live, you'll be given every opportunity to ask questions and get bespoke answers. In short, you'll get up-close-and-personal...

Business Development Training (for free!)

Business Development Training (for free!)

Coaches are usually skilled up to the gills on the delivery side of their business. Not as skilled (and in many cases utterly unskilled) on the side of their business that looks at creating the opportunities to do that delivery though. Also known as sales and...