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Will A Webinar Get Me My Next Client?

Will A Webinar Get Me My Next Client?

If you find yourself participating in yet another webinar about growing your coaching business, ask yourself this. Will what I'm learning take me any closer to getting my first - or next - paying client. What Do You Mean Sarah? I'm talking about the webinars and...

‘Rewards’​ Coaching Revolution Clients Get

‘Rewards’​ Coaching Revolution Clients Get

I've just read a book, Hooked by Nir Eyal. In it he talks about creating products that provide rewards for the user. Not just one reward in the beginning, but ongoing rewards, as usage of a particular product continues. The example I remember in particular is...

What Selling Is (And What It Isn’t)

What Selling Is (And What It Isn’t)

I get so frustrated by people talking about business saying things like ‘don’t worry, there’s no selling involved’. It even tops my feelings about the words heart centred or authentic. I belong to a Facebook group full of women entrepreneurs. It's not just a group of...

3 Things Your Clients Care About

3 Things Your Clients Care About

The art of good marketing is understanding what your client is thinking and what they care about. Even better is to join the conversation that they are already having in their head. There is nothing creepy or sneaky about this. Understanding your client is the...

No Clients? No Business!

No Clients? No Business!

What do you spend your working day doing? I mean, what do you actually do from when you ‘clock in’ at the start of your working day, until you close the office door (or at least push your work to one end of the kitchen table)? I was reading an article by the...

Accountability And The Dalai Lama

Accountability And The Dalai Lama

I have had an odd week. I’ve had one of those weeks where stuff has collided in my head to make bigger and bigger connections and finally, the light switch flipped. Oddly, it has to do with the Dalai Lama. Last week, one of my clients told me that the Dalai Lama had...

Heart-Centred Soapbox Rant!

Heart-Centred Soapbox Rant!

We All Hate Pushy Salespeople No one likes a Delboy-style con of a sales person. No one likes the hard sell of the 1980s and 1990 timeshare salesforces and their ilk. We equally don’t want someone to insinuate themselves into our lives via our phone and try to sell us...

Being Credible As A Coach

Being Credible As A Coach

But I Am Not Credible... I hear this all the time. People can get all bent out of shape about not feeling credible as a coach, without taking into account the skills that they have that took them into coaching in the first place. The majority of coaches come to...

Give Your Knowledge Away

Give Your Knowledge Away

Free Coaching You may have read some of my content around and about in which I say don't give your coaching away for free as a marketing strategy. Pro bono clients do not lead to referrals that want to pay you a professional rate - they lead to referrals who want pro...