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Having A Niche Makes Marketing Simple

Having A Niche Makes Marketing Simple

Having a niche makes marketing much more simple. It really does but I know that many (most?) coaches don't believe that. The difficulties that coaches have with niching are one of two things. They think that having a niche will limit the number or type of clients that...

You Can’t See Good Marketing

You Can’t See Good Marketing

I've been reflecting on a bunch of stuff and I've come to a conclusion about good marketing. It's mostly around the fact that coaches still feel that marketing is grubby/grabby and pushy, icky..... (insert your favourite work for extremely distasteful) The thing is...

A Painful Truth For Coaches

A Painful Truth For Coaches

It's not the best coach who will succeed in building a financially viable coaching business, it's the best marketer. I understand that this is an unpopular and unpalatable truth, but it is the truth. Let me explain? There's never a shortage of really good, qualified...

Marketing Skills Are Essential Not An Optional Extra!

Marketing Skills Are Essential Not An Optional Extra!

Marketing Skills Marketing isn't a nice to have or an add-on skill for coaches who want to have their own businesses, it's an essential skill. It's as essential in fact, as your coaching skills. I was chatting to a coach recently who was explaining that she hasn't...

Can Pay – Will Pay, What’s The Difference?

Can Pay – Will Pay, What’s The Difference?

Credibility As A Coach But she spluttered indignantly I have an executive coaching qualification! She didn't have it in her hand, but if she had, she'd have probably been waving it at me. I have this difficult conversation so often. I speak to coaches who have...

Pastoral Care For Coaches

Pastoral Care For Coaches

(Pastoral care; a warm snuggly blanket of security to wrap up in when we need it. Well, that's my definition! So what exactly is pastoral care for coaches?) Want -v- Need Concept There's a great rule of thumb to bear in mind when you are selling something and that's...

Myths About Corporate Coaching Contracts

Myths About Corporate Coaching Contracts

Corporate coaching contracts are the holy grail for a significant number of coaches. This particular kind of coach often come from a corporate background and have frequently coached in that environment in an employed role. It's not unusual of them to have taken their...

Marketing A Part-Time Coaching Business

Marketing A Part-Time Coaching Business

Part-Time Coaching Not everyone wants to throw caution to the wind, to give up the day job (remove the safety net is how I've heard it described) and go all-in - make or break - to build a coaching business. And that's ok. It doesn't have to be all or nothing. A...

Core Competencies for Marketing

Core Competencies for Marketing

We have core competencies for coaching, tenets that underpin our ethics and our coaching skills. The leadership team at The Coaching Revolution is made up of 14 mentors who are alumni. They joined The Coaching Revolution to learn how to market their coaching business...