If You Don’t Have Paying Clients, You Don’t Have a Business

If You Don’t Have Paying Clients, You Don’t Have a Business

Three times a year, I run a challenge called Nail Your Niche. I developed it for coaches who are struggling to find clients who can, and will, pay a professional rate for their coaching. It’s an incredibly important part of what we do at The Coaching Revolution,...
Most Marketing Advice We Get Is Designed for Other People

Most Marketing Advice We Get Is Designed for Other People

The advice is familiar. Be visible, be consistent, share your expertise, build your personal brand. Show up on LinkedIn, network, offer value, and the clients will come. This is solid, well-intentioned marketing advice, and for most professional services it works. The...
Great Coaches Don’t Automatically Make Great Marketers

Great Coaches Don’t Automatically Make Great Marketers

We wouldn’t expect a brilliant architect to automatically know how to win contracts, or assume that an outstanding surgeon can also run a profitable private clinic, or that an award-winning chef can manage a restaurant’s finances. In every other...
Keeping the Whole Fee – the Gap Between Deciding and Doing

Keeping the Whole Fee – the Gap Between Deciding and Doing

The maths is simple. As associate coaches we coach a client for an hour, the client pays, say, £300. We receive £120, or £140 if we’re lucky, and the organisation takes the rest. Some of us have been doing this for years, we’re good at it, and at some...