by Sarah Short | Mar 26, 2026 | Business Development, Coaching Client Acquisition, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
Every week I speak to coaches who have spent serious money trying to solve the problem of not having enough clients. Not small money – I mean the kind of investment that felt like a statement of intent at the time, somewhere between £5,000 and £22,000, handed...
by Sarah Short | Sep 26, 2025 | Business Development, Coaching Client Acquisition, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I watched a brilliant coach wait too long. We’d spoken, of course we had, that’s how she’d come to be on my radar in the first place. She was a brilliant, successful career woman who had found coaching at a critical juncture in her life, and in discovering coaching,...
by Sarah Short | Sep 5, 2025 | Business Development, How To Get Coaching Clients, Marketing Tools, Nail Your Niche, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Most coaches finish their training believing they understand client acquisition. They don’t realise there’s a gap because they assume client acquisition is intuitive – that casting a wide net is obviously the right approach, and that digital reach...
by Sarah Short | Feb 9, 2024 | Business Development, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
One of the most common issues that I encounter as I work with coaches to build their coaching businesses is that many of them start from the position of being a ‘special case’. It’s different for me, because…..they tell me. The truth is...
by Sarah Short | Oct 25, 2022 | Brand New Coaches, Business Development, Coaches Supporting Coaches, How To Sell Coaching, Marketing For Coaches, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Having a niche makes marketing much more simple. It really does but I know that many (most?) coaches don’t believe that. The difficulties that coaches have with niching are one of two things. They think that having a niche will limit the number or type of...
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