by Sarah Short | Apr 22, 2023 | Business Development, Challenge for Coaches, How To Sell Coaching, Marketing For Coaches, Nail Your Niche, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
It’s so hard to know what to listen to in the noise around marketing for coaches, isn’t it? I’ve been running my Nail Your Niche challenge again for the last week and have spent time with some amazing coaches. Several of them said that they have really struggled to...
by Sarah Short | Apr 3, 2023 | Business Development, Marketing For Coaches, Nail Your Niche, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
One of the biggest heart-sink realisations for me when I’m talking to a coach is when they tell me that they’ve given up work in order to put themselves under pressure to succeed with their coaching business. (A quick caveat here is when someone’s...
by Sarah Short | Feb 22, 2023 | Business Development, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Coaching And Marketing Are Similar There are so many similarities between coaching and marketing. Coaching is client-centred and so is marketing. Coaching is a process and so is marketing. Coaching is about taking consistent action and so is marketing. Coaching is...
by Sarah Short | Jan 17, 2023 | Business Development, Credibility, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Credibility as a coach doesn’t come from the place that most people think it comes from, because it’s not about our qualifications. Let me quickly add that I think professional accreditation for coaches is essential! At The Coaching Revolution, we only...
by Sarah Short | Oct 31, 2022 | Business Development, Coaching, Credibility, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I read a comment that Claire Pedrick MCC left on a post a week or so ago and two of the words she used have stayed with me. In fact, I’ve not been able to stop thinking about them. For the last 5 years, I have written and spoken about the difference between...
by Sarah Short | Oct 25, 2022 | Brand New Coaches, Business Development, Coaches Supporting Coaches, How To Sell Coaching, Marketing For Coaches, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Having a niche makes marketing much more simple. It really does but I know that many (most?) coaches don’t believe that. The difficulties that coaches have with niching are one of two things. They think that having a niche will limit the number or type of...
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