by Sarah Short | Feb 22, 2023 | Business Development, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Coaching And Marketing Are Similar There are so many similarities between coaching and marketing. Coaching is client-centred and so is marketing. Coaching is a process and so is marketing. Coaching is about taking consistent action and so is marketing. Coaching is...
by Sarah Short | Jan 17, 2023 | Business Development, Credibility, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Credibility as a coach doesn’t come from the place that most people think it comes from, because it’s not about our qualifications. Let me quickly add that I think professional accreditation for coaches is essential! At The Coaching Revolution, we only...
by Sarah Short | Oct 31, 2022 | Business Development, Coaching, Credibility, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I read a comment that Claire Pedrick MCC left on a post a week or so ago and two of the words she used have stayed with me. In fact, I’ve not been able to stop thinking about them. For the last 5 years, I have written and spoken about the difference between...
by Sarah Short | Oct 25, 2022 | Brand New Coaches, Business Development, Coaches Supporting Coaches, How To Sell Coaching, Marketing For Coaches, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Having a niche makes marketing much more simple. It really does but I know that many (most?) coaches don’t believe that. The difficulties that coaches have with niching are one of two things. They think that having a niche will limit the number or type of...
by Sarah Short | Aug 27, 2022 | Business Development, Challenge for Coaches, How To Sell Coaching, Marketing For Coaches, Nail Your Niche, Niching, The Business Of Coaching, The Coaching Revolution
It’s not the best coach who will succeed in building a financially viable coaching business, it’s the best marketer. I understand that this is an unpopular and unpalatable truth, but it is the truth. Let me explain? There’s never a shortage of really...
by Sarah Short | Aug 18, 2022 | Business Development, Challenge for Coaches, How To Sell Coaching, Marketing For Coaches, Nail Your Niche, Niching, The Business Of Coaching, The Coaching Revolution
Marketing Skills Marketing isn’t a nice to have or an add-on skill for coaches who want to have their own businesses, it’s an essential skill. It’s as essential in fact, as your coaching skills. I was chatting to a coach recently who was explaining...
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