by Sarah Short | Jan 17, 2023 | Business Development, Credibility, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Credibility as a coach doesn’t come from the place that most people think it comes from, because it’s not about our qualifications. Let me quickly add that I think professional accreditation for coaches is essential! At The Coaching Revolution, we only...
by Sarah Short | Jan 3, 2023 | Challenge for Coaches, Marketing For Coaches, Nail Your Niche, The Business Of Coaching, The Coaching Revolution
I recently had a conversation with a coach who told me that he hates marketing. I was curious to say the least – why does he hate it so much? This is what he said: It’s boring, time consuming, and it takes me away from doing the thing that I enjoy the most...
by Sarah Short | Dec 19, 2022 | Business Planning, How To Sell Coaching, Marketing For Coaches, Pricing, The Business Of Coaching, The Coaching Revolution
Pricing can be a massive mind monkey for coaches. In this article I talk about the 4 most common problems coaches have with pricing. I also explain why it’s far better to be transparent about your pricing than coy. There’s a gorgeous dress shop in Turin....
by Sarah Short | Nov 26, 2022 | How To Sell Coaching, Marketing For Coaches, Marketing Language, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
What Most Coaches Think Most coaches think marketing is all about telling everyone about the coaching process, about what a great coach they are, about how they hold space for their overwhelmed clients to discover their authentic selves. Coaches think marketing is...
by Sarah Short | Oct 25, 2022 | Brand New Coaches, Business Development, Coaches Supporting Coaches, How To Sell Coaching, Marketing For Coaches, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Having a niche makes marketing much more simple. It really does but I know that many (most?) coaches don’t believe that. The difficulties that coaches have with niching are one of two things. They think that having a niche will limit the number or type of...
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