by Sarah Short | Feb 25, 2026 | ACC Exam, Coaching, Coaching Credential, Core Competencies, Exam Prep, Exam Prep Tool, ICF, ICF Exam, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution, What Coaches Need
When we launched the ACC Exam Prep Tool, we priced it at £10 per month + VAT. We wanted it to be accessible, and we wanted coaches to feel like the cost wasn’t a barrier to getting properly prepared for their exam. That pricing did what we needed it to do...
by Sarah Short | Feb 25, 2026 | Business Development, Coaching Client Acquisition, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
That’s a controversial thing to say, isn’t it? However it’s true – there is never a shortage of qualified coaches who are keen to deliver coaching. What that means is that some of the bigger coaching platforms can pay really poorly –...
by Sarah Short | Feb 25, 2026 | Business Development, How To Get Coaching Clients, Marketing For Coaches, Marketing Language, Self-Employed Marketing, Social Media Marketing, The Business Of Coaching, The Coaching Revolution
At some point during or after our coach training, most of us received some version of this advice: be visible and share your story because that’s how clients will find you. It sounds reasonable, even inspiring. The problem is that it’s useless advice, and...
by Sarah Short | Feb 25, 2026 | Business Development, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Many of us have convinced ourselves that staying quiet is the ethical choice. We tell ourselves that we don’t want to be pushy or salesy, that good coaching should speak for itself, that if we just wait, the right clients will find us. It sounds noble, but I...
by Sarah Short | Feb 25, 2026 | AI, Business Technology, Business Tools, Digital marketing, Marketing For Coaches, Marketing Tools, The Business Of Coaching, The Coaching Revolution
Dario Amodei is the CEO of Anthropic, the company behind Claude. Last week he published a 15,000-word essay called “The Adolescence of Technology.” It’s easy to miss this essay in the deluge of noise that’s currently ricocheting around global...
by Sarah Short | Feb 24, 2026 | Business Development, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Coaches are a huge market, and we’re notoriously poor at finding clients. This makes us a target, and there are charlatans who have noticed. I get between 15 and 20 people every week who oil themselves up and slide, uninvited, into my DMs offering to find me...
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