by Sarah Short | Jul 29, 2026 | Business Development, Client Acquisition Skills, Coaching Client Acquisition, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
A lot of the advice around client acquisition in the coaching world is about scaling. The problem is, you can’t scale something that doesn’t work. That hasn’t stopped the advice from spreading though. It’s loud, it’s confident, and for most coaches who try to follow...
by Sarah Short | Jul 27, 2026 | Business Development, Coaching Client Acquisition, Core Competencies, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
Every competency framework we train against describes what happens inside the coaching conversation, and describes it well. None of them describes what it takes to run a coaching practice, because that wasn’t the job they were built to do. I think that if we...
by Sarah Short | Jul 13, 2026 | Coaching Client Acquisition, Marketing For Coaches, Niching, The Business Of Coaching, The Coaching Revolution
Almost every coach I’ve ever worked with has resisted choosing a niche, and almost every one of them has read that resistance as a sign that niching is wrong for them. I believe they’ve been reading it backwards. The discomfort we feel when asked to get...
by Sarah Short | Jul 6, 2026 | Business Development, Marketing For Coaches, Nail Your Niche, The Business Of Coaching, The Coaching Revolution
Curiosity is the foundation of our profession. We spend entire careers helping clients question the assumptions they’ve mistaken for facts, and we’re skilled at it. Yet the moment the subject is our own client acquisition, that professional curiosity...
by Sarah Short | Jul 3, 2026 | Client Acquisition Skills, Coaching Client Acquisition, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
As a profession, coaches are often very good at being helpful. We’re thoughtful, reflective, generous with ideas, and usually more than willing to offer something useful if we think it might support someone. None of that is a problem. In fact, good marketing should be...
by Sarah Short | Jun 30, 2026 | Client Acquisition Skills, Coaching Client Acquisition, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
There’s a point for many of us where something quietly uncomfortable becomes impossible to ignore. We’ve been doing the things that seem sensible. We’ve been talking about our work, showing up when we can, telling people we’re coaches, maybe posting on...
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