by Sarah Short | Dec 15, 2025 | Digital marketing, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, Social Media Marketing, The Business Of Coaching, The Coaching Revolution
We sit down to write a LinkedIn post and stare at the blank screen. We know we should be posting regularly, that we need to be visible, that content is important for our coaching business – but we have absolutely no idea what to say. So we write about coaching....
by Sarah Short | Dec 15, 2025 | Challenge for Coaches, Marketing For Coaches, Nail Your Niche, Niching, Self-Employed Marketing, Social Media Marketing, The Business Of Coaching, The Coaching Revolution
We’ve been told to be visible and authentic on LinkedIn, and it’s occasionally suggested that demonstrating a bit of vulnerability is in order. So we post regularly, sharing our thoughts on the coaching process, talking about our journey, and often...
by Sarah Short | Nov 17, 2025 | Coaching Client Acquisition, Coaching Credential, Credibility, Marketing For Coaches, Social Media Marketing, The Business Of Coaching, The Coaching Revolution
How do we build credibility with potential clients? It’s not in the way we think we do. We think we need more qualifications. That another certification, another credential, another set of letters after our name is the answer. We invest thousands of pounds and...
by Sarah Short | Nov 17, 2025 | Coaching Client Acquisition, Digital marketing, How To Sell Coaching, Marketing For Coaches, Marketing Tools, Self-Employed Marketing, Social Media Marketing, The Business Of Coaching, The Coaching Revolution
We see other coaches posting on LinkedIn and we shudder. The humble-bragging about qualifications, the ‘I’m so humbled by this feedback’ posts, and the oversharing of deeply personal struggles. It makes us uncomfortable just reading it, and the...
by Sarah Short | Oct 23, 2025 | Business Development, Digital marketing, Marketing For Coaches, Marketing Tools, Self-Employed Marketing, Social Media Marketing, The Business Of Coaching, The Coaching Revolution
I speak to dozens of coaches every week. Quite often, some of them have spent thousands of pounds on Facebook ads before they find me. They’re broke, confused, and convinced of one of two things – either the coaching profession is saturated, or marketing...
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