by Sarah Short | Feb 22, 2023 | Business Development, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Coaching And Marketing Are Similar There are so many similarities between coaching and marketing. Coaching is client-centred and so is marketing. Coaching is a process and so is marketing. Coaching is about taking consistent action and so is marketing. Coaching is...
by Sarah Short | Feb 15, 2023 | Coach Mindset, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Failing to find clients for your coaching business is embarrassing to admit, yet failing to find clients who pay a professional rate for your services is a common occurrence. So many coaches finish their coaching qualification and then flounder and it’s hard to...
by Sarah Short | Jan 29, 2023 | Coach Mindset, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
We all have voices in our heads—the voice of doubt and fear that always seems to pop up when we consider taking a big leap in life. I refer to these voices as mind monkeys. Sometimes the mind monkey is a cappuccino monkey, tiny and therefore easy to ignore. On other...
by Sarah Short | Jan 24, 2023 | Coaching Client Acquisition, Credibility, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
Wait, what?? Client acquisition has a hierarchy? The truth is that it doesn’t, but you’d be hard pressed to know that from the chatter on the coaching grapevine. Worse yet, that chatter is supported by people within the profession who really ought to know...
by Sarah Short | Dec 19, 2022 | Business Planning, How To Sell Coaching, Marketing For Coaches, Pricing, The Business Of Coaching, The Coaching Revolution
Pricing can be a massive mind monkey for coaches. In this article I talk about the 4 most common problems coaches have with pricing. I also explain why it’s far better to be transparent about your pricing than coy. There’s a gorgeous dress shop in Turin....
by Sarah Short | Nov 26, 2022 | How To Sell Coaching, Marketing For Coaches, Marketing Language, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
What Most Coaches Think Most coaches think marketing is all about telling everyone about the coaching process, about what a great coach they are, about how they hold space for their overwhelmed clients to discover their authentic selves. Coaches think marketing is...
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