by Sarah Short | Dec 15, 2025 | Challenge for Coaches, Marketing For Coaches, Nail Your Niche, Niching, Self-Employed Marketing, Social Media Marketing, The Business Of Coaching, The Coaching Revolution
We’ve been told to be visible and authentic on LinkedIn, and it’s occasionally suggested that demonstrating a bit of vulnerability is in order. So we post regularly, sharing our thoughts on the coaching process, talking about our journey, and often...
by Sarah Short | Dec 15, 2025 | Coaches Supporting Coaches, Coaching, Core Competencies, ICF, The Business Of Coaching, The Coaching Revolution, What Coaches Need
Why We Created This Tool There is a lot of toxic rhetoric around the ACC exam. It’s so significant that lots of coaches simply don’t ever take the exam – which is crazy! The amount of time, energy and money we have poured into becoming a coach, and many of us...
by Sarah Short | Dec 15, 2025 | Coaches Supporting Coaches, ICF, The Business Of Coaching, The Coaching Revolution
I’ve spent years helping coaches build sustainable businesses. That’s what people know me for, so when I released an ACC exam prep tool, more than one person asked what I was doing. It’s a fair question, so here’s the answer. Since I started The...
by Sarah Short | Nov 17, 2025 | Coaching Client Acquisition, Coaching Credential, Credibility, Marketing For Coaches, Social Media Marketing, The Business Of Coaching, The Coaching Revolution
How do we build credibility with potential clients? It’s not in the way we think we do. We think we need more qualifications. That another certification, another credential, another set of letters after our name is the answer. We invest thousands of pounds and...
by Sarah Short | Nov 17, 2025 | Coaching Client Acquisition, Digital marketing, How To Sell Coaching, Marketing For Coaches, Marketing Tools, Self-Employed Marketing, Social Media Marketing, The Business Of Coaching, The Coaching Revolution
We see other coaches posting on LinkedIn and we shudder. The humble-bragging about qualifications, the ‘I’m so humbled by this feedback’ posts, and the oversharing of deeply personal struggles. It makes us uncomfortable just reading it, and the...
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