Why Free Stuff Can’t Solve The Client Acquisition Problem

Why Free Stuff Can’t Solve The Client Acquisition Problem

We are intelligent people. We’ve built careers on our ability to read, research, learn, and figure things out. When we come across a problem we don’t know how to solve, we gather information. We find frameworks, we collect templates and playbooks and...
Are We Asking The Right People For Help?

Are We Asking The Right People For Help?

When we qualify as a coach, we do it alongside a cohort. We go through training together and finish at the same time. We stay in touch as we step into practice, swapping numbers and creating WhatsApp groups, occasionally meeting for coffee. It feels like the obvious...
The Difference Between Being Visible and Being Found

The Difference Between Being Visible and Being Found

Presence and client acquisition are not the same thing, and most of us who are not getting enquiries have been doing one while believing we were doing the other. The distinction matters because a coach who believes she is marketing, and getting no results, draws a...
Why You’re Not Getting Clients (Even Though You’re Talking to People)

Why You’re Not Getting Clients (Even Though You’re Talking to People)

Three times a year, I run a free challenge called Nail Your Niche for qualified coaches who are struggling to find clients who can, and will, pay a professional rate for their coaching. One of the most disheartening situations I encounter, and one of the most common,...