Why Do I Need To Know My Potential Client’s Job Title?

Why Do I Need To Know My Potential Client’s Job Title?

When I’m delivering my Nail Your Niche challenge, one of the most common objections I hear from coaches is that coaching is about the person, not their job title, or that they can coach anyone, so why would they need to know this information? And they’re absolutely...
What’s The Biggest Problem Your Potential Client Has?

What’s The Biggest Problem Your Potential Client Has?

When I teach coaches how to market, I explain to them that they need to find a demographic group who have a problem that coaching can resolve. Almost without exception, those who have attended a free event I’ve given appear on LinkedIn within a few days, asking...