by Sarah Short | Jul 25, 2025 | Business Development, How To Sell Coaching, Marketing For Coaches, Our Mentoring, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
As Simon Sinek famously said, start with why. Why The Coaching Revolution Exists As The Coaching Revolution approaches its eighth anniversary, I’m reminded to think about our why. Three of us started The Coaching Revolution because we believed in the power of...
by Sarah Short | Apr 12, 2025 | Coaching Client Acquisition, Marketing For Coaches, Marketing Language, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Most coaches introduce themselves with the words I’m a coach. I think that mistake is costing us dearly as a profession. It’s not that the coaching profession is broken. Coaching itself is powerful. However, the language we use to describe it is part of why many...
by Sarah Short | Mar 31, 2025 | Challenge for Coaches, How To Sell Coaching, Marketing For Coaches, Nail Your Niche, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
When I’m delivering my Nail Your Niche challenge, one of the most common objections I hear from coaches is that coaching is about the person, not their job title, or that they can coach anyone, so why would they need to know this information? And they’re absolutely...
by Sarah Short | May 18, 2024 | Business Development, How To Sell Coaching, Marketing For Coaches, Pricing, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
There’s a very odd thing about our profession. I’ve encountered it from various coach training organisations and some of our professional bodies. The odd thing is this: the idea that promoting one’s services is distasteful. I don’t get it....
by Sarah Short | May 12, 2024 | Business Development, Credibility, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
When I teach coaches how to market, I explain to them that they need to find a demographic group who have a problem that coaching can resolve. Almost without exception, those who have attended a free event I’ve given appear on LinkedIn within a few days, asking...
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