Most Marketing Advice We Get Is Designed for Other People

Most Marketing Advice We Get Is Designed for Other People

The advice is familiar. Be visible, be consistent, share your expertise, build your personal brand. Show up on LinkedIn, network, offer value, and the clients will come. This is solid, well-intentioned marketing advice, and for most professional services it works. The...
How To Build a Coaching Business

How To Build a Coaching Business

If you’re a coach who markets their coaching business by posting inspirational quotes, or ‘humble brags’ about success, may I invite you to rethink your strategy? (And for the record, inspirational quotes and humble bragging isn’t marketing, it’s posting...
Is Social Media Essential For Coaches?

Is Social Media Essential For Coaches?

I regularly hear people saying to coaches that there’s ‘no need to be on social media’, and that ‘marketing can be done in 15 minutes a day’. Let me say right here, I think that these statements are disingenuous. They are disingenuous...