But I Shouldn’t Have To Market!

But I Shouldn’t Have To Market!

When my girls were younger and taking exams, they would rage about the unfairness of it all. The oldest would flounce, shout, and tell me that exams are ridiculous and that she shouldn’t have to sit them. I told her that there was no point whinging. We live in a...
Confirmation Bias Is Killing Your Coaching Business

Confirmation Bias Is Killing Your Coaching Business

What if, as a profession, our beliefs around marketing are wrong? This blog is all about confirmation bias and marketing for coaches. Historically, the perceived wisdom around building a coaching business has been that to grow a business, you need to have meaningful...
From Coach To Well-Paid Professional (Part 2)

From Coach To Well-Paid Professional (Part 2)

There’s so much misunderstanding about what marketing is. I’m writing a series of articles in which I show you what good marketing looks like. I’ll be highlighting a coaching professional who is marketing well.  This is the second in a series of articles...