Client Acquisition Is an Active Process

Client Acquisition Is an Active Process

Most coaches aren’t inactive when it comes to client acquisition efforts. They’re busy and often frustrated. However, activity isn’t the same as traction and isn’t necessarily a working client acquisition process – unless it follows a structure. Posting about...
The Myth of the High-Ticket Client

The Myth of the High-Ticket Client

The phrase high-ticket client is one of those vague, feel-good marketing buzzwords that has wormed its way into the coaching industry. It’s used liberally by those who want to sell to coaches, promising them a shortcut to riches with clients who are supposedly ready...
Why Environment Matters To Client Acquisition

Why Environment Matters To Client Acquisition

Coaches who seem to stick to good habits with ease are often benefitting from an environment that makes those behaviours easier. Coaches who struggle to succeed could be fighting an uphill battle against their environment. What often looks like a lack of willpower is...