by Sarah Short | Sep 25, 2024 | Business Development, Marketing For Coaches, Online Business, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
In the end, when building a coaching business it comes down to this – how badly do you want to coach for a living? Even though the highest percentage of self-employed people in the UK was 15.3% (in pre-pandemic 2019), and that number fell to 12.9% in 2022...
by Sarah Short | Aug 9, 2024 | Brand New Coaches, Business Development, Coaches Supporting Coaches, Coaching Client Acquisition, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I belong to a Facebook group that’s full of coaches of all kinds. Many (most?) of them are not our kind of coaches, but some are. The members of this group write many different kinds of posts, some of which ask questions about coaching techniques and others...
by Sarah Short | Feb 20, 2024 | Ethics, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
There’s a company that purports to help coaches build their businesses. This particular company suggests that high-ticket clients are the way to go, and why would anyone argue with that? They teach coaches to hang around on LinkedIn looking for comments or posts...
by Sarah Short | Sep 6, 2023 | Coaches Supporting Coaches, Coaching, Credibility, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Our Mentoring, The Business Of Coaching, The Coaching Revolution
There’s so much misunderstanding about what marketing is. I’m writing a series of articles to show you what good marketing looks like. I’ll highlight a coaching professional who is marketing well in each article. This is the third in a series of articles I’m writing...
by Sarah Short | May 15, 2023 | How To Sell Coaching, Marketing For Coaches, Pricing, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
There’s a bizarre phenomenon that seems to be unique to the coaching profession. I’ve looked and looked, but I can’t see it replicated anywhere else. The phenomenon is this: coaching shouldn’t be about the money. Should Coaching Be About The...
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