by Sarah Short | Feb 20, 2024 | Ethics, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
There’s a company that purports to help coaches build their businesses. This particular company suggests that high-ticket clients are the way to go, and why would anyone argue with that? They teach coaches to hang around on LinkedIn looking for comments or posts...
by Sarah Short | Feb 9, 2024 | Business Development, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
One of the most common issues that I encounter as I work with coaches to build their coaching businesses is that many of them start from the position of being a ‘special case’. It’s different for me, because…..they tell me. The truth is...
by Sarah Short | Feb 9, 2024 | Business Development, Coaches Supporting Coaches, Community, Credibility, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Our Mentoring, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
A coach asked me an interesting question. ‘Are you marketers who decided to focus on teaching coaches, or are you coaches who teach marketing?’ This questions is important than it seems at first I think. Coaches Who Teach Marketing The Coaching Revolution...
by Sarah Short | Dec 18, 2023 | Business Development, Challenge for Coaches, Coaching Client Acquisition, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Nail Your Niche, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Who is your competition as a coach? Specifically – what kind of competition does coaching have? Let me tell you – probably nowhere near as much as you think there is. Because no one understands what we do, they don’t know if they need us. Therefore people...
by Sarah Short | Nov 20, 2023 | Coaching Client Acquisition, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Are coaches being gaslighted when it comes to client acquisition? I think we are. A very odd thing happens to coaches once they’ve qualified. It’s something I can only describe as gaslighting. Coach Client Acquisition: Are Coaches Being Gaslighted? Let me...
by Sarah Short | Nov 12, 2023 | Business Development, Coaching Client Acquisition, Community, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Coaches who seem to stick to good habits with ease are often benefitting from an environment that makes those behaviours easier. Coaches who struggle to succeed could be fighting an uphill battle against their environment. What often looks like a lack of willpower is...
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