by Sarah Short | Sep 5, 2025 | Business Development, How To Get Coaching Clients, Marketing Tools, Nail Your Niche, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Most coaches finish their training believing they understand client acquisition. They don’t realise there’s a gap because they assume client acquisition is intuitive – that casting a wide net is obviously the right approach, and that digital reach...
by Sarah Short | Sep 5, 2025 | How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Let’s talk about money. Not the inspiring stories about coaches transforming lives, or the personal development you’ll experience, or how coaching will change your perspective on everything. Let’s talk about pounds and pence, because there’s an elephant in the room...
by Sarah Short | Aug 28, 2025 | How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Nail Your Niche, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Many coaches shy away from the idea of sales and marketing, because they think of them as a necessary evil rather than an integral part of their service. This reluctance often stems from a misconception that these activities are manipulative or detract from the...
by Sarah Short | Aug 20, 2025 | How To Sell Coaching, Marketing For Coaches, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I’ve watched hundreds of coaches attempt to find their niche over the past eight years. Most get it spectacularly wrong, and they don’t even realise it. For example, last week, a coach told me her niche was women in transition. She’d spent months...
by Sarah Short | Jul 25, 2025 | Business Development, How To Sell Coaching, Marketing For Coaches, Our Mentoring, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
As Simon Sinek famously said, start with why. Why The Coaching Revolution Exists As The Coaching Revolution approaches its eighth anniversary, I’m reminded to think about our why. Three of us started The Coaching Revolution because we believed in the power of...
by Sarah Short | Jul 25, 2025 | AI, Business Technology, Business Tools, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
The Elephant In The Room: Why AI Can’t Create Your Marketing Collateral For You There’s an uncomfortable truth coaches need to hear – AI can’t create your marketing collateral for you. Yes, I know it can churn out LinkedIn posts, build client avatars, write...
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