by Sarah Short | Mar 29, 2026 | Coaching Client Acquisition, Marketing For Coaches, Nail Your Niche, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Three times a year, I run a free challenge called Nail Your Niche for qualified coaches who are struggling to find clients who can, and will, pay a professional rate for their coaching. One of the things that strikes me at the start of every challenge is how many...
by Sarah Short | Mar 23, 2026 | Coaching Client Acquisition, How To Sell Coaching, Marketing For Coaches, Marketing Tools, Self-Employed Marketing, Social Media Marketing, The Business Of Coaching, The Coaching Revolution
The advice is familiar. Be visible, be consistent, share your expertise, build your personal brand. Show up on LinkedIn, network, offer value, and the clients will come. This is solid, well-intentioned marketing advice, and for most professional services it works. The...
by Sarah Short | Mar 21, 2026 | Coaching Client Acquisition, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
The maths is simple. As associate coaches we coach a client for an hour, the client pays, say, £300. We receive £120, or £140 if we’re lucky, and the organisation takes the rest. Some of us have been doing this for years, we’re good at it, and at some...
by Sarah Short | Mar 21, 2026 | Coaching, Coaching Client Acquisition, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution, What Coaches Need
There’s a view that circulates in coaching circles, delivered with great sincerity by experienced coaches who genuinely want to help those coming up behind them, and it this – that to be a great coach, you need to fully embody the identity of coach. To...
by Sarah Short | Mar 10, 2026 | Business Development, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
The same conversation, every single time I’ve been running my Nail Your Niche challenge for about five years now, at least three times a year, and every single time, the coaches who show up are in exactly the same position at the start. They say the same things:...
by Sarah Short | Mar 10, 2026 | Business Development, Coaching Client Acquisition, Self-Employed Marketing, Social Media Marketing, The Business Of Coaching, The Coaching Revolution
A logical leap that costs us clients One of the first things we learn in coach training is that we can coach anyone. It’s true, and it’s one of the things that makes coaching such a powerful profession. The skills are universal – active listening,...
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