by Sarah Short | Mar 8, 2026 | Coaching Client Acquisition, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Many of us who struggle to find clients eventually arrive at the same conclusion – the market is too crowded, too competitive, or too full to build a viable business in. It’s an understandable conclusion, and it also happens to be completely wrong. The...
by Sarah Short | Mar 2, 2026 | How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Most of us, when we qualified as coaches, have no idea how to find paying clients. So we go looking for help, and we can find plenty of people offering to teach us how to market a coaching business. The problem is that many of those people have only ever marketed one...
by Sarah Short | Feb 25, 2026 | Marketing For Coaches, Nail Your Niche, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
You’ve done the research. You’ve read books about coaching business, downloaded guides, watched webinars, maybe even taken free courses. You know what a niche is, you understand the importance of marketing, and you’ve made a plan and yet several...
by Sarah Short | Feb 25, 2026 | Business Development, How To Get Coaching Clients, Marketing For Coaches, Marketing Language, Self-Employed Marketing, Social Media Marketing, The Business Of Coaching, The Coaching Revolution
At some point during or after our coach training, most of us received some version of this advice: be visible and share your story because that’s how clients will find you. It sounds reasonable, even inspiring. The problem is that it’s useless advice, and...
by Sarah Short | Feb 25, 2026 | Business Development, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Many of us have convinced ourselves that staying quiet is the ethical choice. We tell ourselves that we don’t want to be pushy or salesy, that good coaching should speak for itself, that if we just wait, the right clients will find us. It sounds noble, but I...
by Sarah Short | Feb 24, 2026 | Business Development, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Coaches are a huge market, and we’re notoriously poor at finding clients. This makes us a target, and there are charlatans who have noticed. I get between 15 and 20 people every week who oil themselves up and slide, uninvited, into my DMs offering to find me...
Recent Comments