by Sarah Short | Nov 8, 2025 | How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Marketing Tools, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Four out of five coaches’ businesses will fail, and it’s got nothing to do with their coaching ability. We can hold every qualification going, be absolutely brilliant in a coaching conversation, and transform lives when we get the chance. None of it matters if...
by Sarah Short | Oct 23, 2025 | Business Development, Digital marketing, Marketing For Coaches, Marketing Tools, Self-Employed Marketing, Social Media Marketing, The Business Of Coaching, The Coaching Revolution
I speak to dozens of coaches every week. Quite often, some of them have spent thousands of pounds on Facebook ads before they find me. They’re broke, confused, and convinced of one of two things – either the coaching profession is saturated, or marketing...
by Sarah Short | Oct 23, 2025 | Marketing For Coaches, Marketing Tools, Public Sector Background, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
You Left the Public Sector, But You Haven’t Left It Behind You trained as a coach to make a difference. You left your public sector role – perhaps burnt out, perhaps frustrated, or possibly you were simply ready for something new. The thing that you may not have...
by Sarah Short | Sep 6, 2025 | Business Development, Marketing For Coaches, Marketing Tools, Nail Your Niche, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Marketing isn’t what most people think it is. It’s not advertising billboards or pushy salespeople. As Seth Godin puts it, “Marketing is the generous act of helping someone solve a problem. Their problem.” Marketing, at its core, is about...
by Sarah Short | Sep 6, 2025 | Marketing For Coaches, Marketing Tools, Nail Your Niche, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Building a coaching business is hard. You know what else is hard? Not having a coaching business after months or years of trying. Both paths involve difficulty. The difference is that only one leads to the outcome you actually want. Let’s have a reality check:...
by Sarah Short | Sep 5, 2025 | Business Development, Marketing For Coaches, Marketing Tools, Nail Your Niche, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Nobody cares about your story. They don’t care about mine either. The truth is that what people care about is themselves. That might sound harsh, but it’s a truth that could save your coaching business. Coaches are repeatedly told that sharing their...
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