by Sarah Short | Sep 6, 2025 | Business Development, Marketing For Coaches, Marketing Tools, Nail Your Niche, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Marketing isn’t what most people think it is. It’s not advertising billboards or pushy salespeople. As Seth Godin puts it, “Marketing is the generous act of helping someone solve a problem. Their problem.” Marketing, at its core, is about...
by Sarah Short | Sep 6, 2025 | Marketing For Coaches, Marketing Tools, Nail Your Niche, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Building a coaching business is hard. You know what else is hard? Not having a coaching business after months or years of trying. Both paths involve difficulty. The difference is that only one leads to the outcome you actually want. Let’s have a reality check:...
by Sarah Short | Sep 5, 2025 | Business Development, Marketing For Coaches, Marketing Tools, Nail Your Niche, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Nobody cares about your story. They don’t care about mine either. The truth is that what people care about is themselves. That might sound harsh, but it’s a truth that could save your coaching business. Coaches are repeatedly told that sharing their...
by Sarah Short | Sep 5, 2025 | How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Marketing Tools, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
There’s a persistent myth amongst our professional community that sales conversations are uncomfortable, pushy affairs in which you convince reluctant prospects to work with you. This myth exists because most coaches approach client acquisition backwards. Coach...
by Sarah Short | Sep 5, 2025 | Business Development, How To Get Coaching Clients, Marketing Tools, Nail Your Niche, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Most coaches finish their training believing they understand client acquisition. They don’t realise there’s a gap because they assume client acquisition is intuitive – that casting a wide net is obviously the right approach, and that digital reach...
by Sarah Short | Jul 5, 2025 | AI, Business Technology, Business Tools, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Marketing Tools, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
There’s a new wave of AI-powered tools promising to help coaches “build their Ideal Client Avatar” in minutes. They’re often created by people who have no Ideal Client Avatar (ICA) of their own and no fundamental understanding of what goes into building one. To my...
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