by Sarah Short | Jul 16, 2020 | Brand New Coaches, Business Development, Coaching, How To Sell Coaching, Marketing For Coaches
I speak to dozens of coaches each month. It’s what I do for a living and it is something that I really love. It means that I’m very well informed when it comes to understanding what coaches think, and what they believe to be true about creating a...
by Sarah Short | Jun 26, 2020 | Business Development, Business Planning, Coaching, How To Sell Coaching, Online Business
The marketing process that we teach generates inbound enquiries. What that means is that potential clients, those who have recognised themselves in the things that you write or say, will come to you and say hey there, I read/heard this thing that you said/wrote and...
by Sarah Short | May 9, 2020 | Business Development, Coaching, How To Sell Coaching, Marketing For Coaches
It’s not hard to identify a potential coaching client who could pay. There are many kinds of potential coaching clients who can afford a coach and heaven knows, most certainly need one! We can take an objective view of who those who can pay might be. If I was to...
by Sarah Short | Apr 9, 2020 | Business Development, Coaching, How To Sell Coaching, Marketing For Coaches, Our Mentoring, The Coaching Revolution
The Coaching Revolution provides so much more than our 1:1 mentoring. Due to the peculiar times in which we find ourselves living, I want to make sure that all coaches understand the various ways in which we can help them to build their businesses with marketing...
by Sarah Short | Mar 28, 2020 | Coaching, How To Sell Coaching, Marketing For Coaches, The Coaching Revolution, Uncategorised
We are living in unprecedented times. Who’d have believed, even a week ago that one-third of the global population would be confined to their homes – and actually cooperating with that (for the most part!)? Don’t be scared though, get busy!...
by Sarah Short | Mar 13, 2020 | Coaching, How To Sell Coaching, Our Mentoring, The Coaching Revolution
I am used to coming across massive resistance to the idea of having an ideal client. It feels counterintuitive to be laser-focused in your marketing, and casting your net wide seems so much more sensible. However, there are huge benefits in defining your ideal client...
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