by Sarah Short | Apr 12, 2022 | Brand New Coaches, Business Development, How To Sell Coaching, Marketing For Coaches, Marketing Language, Niching, The Coaching Revolution
One of the massive benefits of niching and understanding who your audience (your niche) is for your coaching is that when you know, you can speak to them in their own language. Whose Language? Coaches speak coach-speak, it’s our mother tongue. Coach-speak is the...
by Sarah Short | Apr 9, 2022 | Brand New Coaches, Business Development, How To Sell Coaching, Marketing For Coaches, The Coaching Revolution
What is outreach marketing, and is it suitable for coaches who want to market comfortably, confidently and competently? I was chatting to a coach today. He found his way into my diary after listening to a podcast that Clair Pedrick and I made recently about building a...
by Sarah Short | Mar 31, 2022 | Brand New Coaches, Coaching, How To Sell Coaching, Marketing For Coaches, The Coaching Revolution
There’s (yet another!) myth that surrounds the concept of marketing for coaches and that’s the idea that if you only want a few clients, you only need to market a little. Here’s the thing – there’s no such thing as marketing a little. You...
by Sarah Short | Mar 17, 2022 | How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
A really interesting thing that every mentee goes through – almost without exception is imposter syndrome – or, as I prefer to think of it – overwhelming self-doubt. The journey from clueless, to proficient marketer has a number of close encounters...
by Sarah Short | Feb 25, 2022 | Coaching, How To Sell Coaching, Marketing For Coaches, Online Business, Pricing, The Coaching Revolution
I was recently delivering a webinar when an experienced coach asked me what I thought about ethical pricing. Honestly? I had no idea what she was talking about – so I had to say could you tell me what you mean by ethical pricing please? What Is Ethical Pricing?...
by Sarah Short | Feb 12, 2022 | Brand New Coaches, Coaching, Core Values, How To Sell Coaching, Marketing For Coaches
I’ve been running a 4-day challenge this week, about niching, and it’s the first time that I’ve ever done such a thing. It’s been amazing too. Ok – the sticky bit was when I had a power outage on Monday (day 1 of the challenge) which...
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