by Sarah Short | Apr 30, 2022 | Brand New Coaches, Business Development, Coaching, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
There is a strongly held belief amongst coaches that if your coaching is good enough, your clients will find you. This belief comes from coaches being told this by some of the people who have trained them. Smart, highly experienced coaches (MCC in some cases I know...
by Sarah Short | Apr 30, 2022 | Coaching, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
Coaching Is Client Focused Coaches are all about the client. We’re all about not inserting our knowledge and experience into the coaching conversation. We understand that each client is unique and that holding space for one is a different experience from holding...
by Sarah Short | Apr 12, 2022 | Brand New Coaches, Business Development, How To Sell Coaching, Marketing For Coaches, Marketing Language, Niching, The Coaching Revolution
One of the massive benefits of niching and understanding who your audience (your niche) is for your coaching is that when you know, you can speak to them in their own language. Whose Language? Coaches speak coach-speak, it’s our mother tongue. Coach-speak is the...
by Sarah Short | Apr 9, 2022 | Brand New Coaches, Business Development, How To Sell Coaching, Marketing For Coaches, The Coaching Revolution
What is outreach marketing, and is it suitable for coaches who want to market comfortably, confidently and competently? I was chatting to a coach today. He found his way into my diary after listening to a podcast that Clair Pedrick and I made recently about building a...
by Sarah Short | Mar 31, 2022 | Brand New Coaches, Coaching, How To Sell Coaching, Marketing For Coaches, The Coaching Revolution
There’s (yet another!) myth that surrounds the concept of marketing for coaches and that’s the idea that if you only want a few clients, you only need to market a little. Here’s the thing – there’s no such thing as marketing a little. You...
by Sarah Short | Mar 17, 2022 | How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
A really interesting thing that every mentee goes through – almost without exception is imposter syndrome – or, as I prefer to think of it – overwhelming self-doubt. The journey from clueless, to proficient marketer has a number of close encounters...
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