by Sarah Short | Jan 16, 2026 | AI, Digital marketing, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, Social Media Marketing, The Business Of Coaching, The Coaching Revolution
I’ve seen coaches refer to content they see on LinkedIn as AI slop, which feels from my perspective both judgemental and unfair. The output from AI never arrives ready to share, but not everyone knows that, and some (think dylexic or other neurodivergent) have...
by Sarah Short | Jan 16, 2026 | Digital marketing, How To Sell Coaching, Marketing Tools, Online Business, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
We believe that ‘proper’ businesses have websites, that having one is required and essential for building a coaching practice. We spend weeks or months planning it, can spend thousands of pounds building it, and countless hours perfecting the copy about...
by Sarah Short | Jan 8, 2026 | Business Development, How To Sell Coaching, Marketing For Coaches, Marketing Tools, Nail Your Niche, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
We think that if we hang out with other coaches and pay for the right to do so, that this is where clients will come to find us. We join coaching directories believing this will be our client acquisition solution. We pay hundreds or even thousands of pounds for a...
by Sarah Short | Jan 8, 2026 | How To Sell Coaching, Marketing For Coaches, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I have a small dog named Bo. I want to take him with me to Europe in February, and to do so he needs a rabies jab and some paperwork. Our usual vet at Vets4Pets in Brook Lane doesn’t offer that service, so they referred me to the Caldy branch of Vets4Pets to get...
by Sarah Short | Jan 8, 2026 | Digital marketing, How To Sell Coaching, Marketing For Coaches, Nail Your Niche, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
When I invite coaches to join the Nail Your Niche Challenge, a common response is “I already have my niche.” They tell me they’re going to focus on overwhelm and anxiety, or burnout recovery, or mid-life women in transition. They’ve identified...
by Sarah Short | Jan 7, 2026 | Business Development, How To Sell Coaching, Marketing For Coaches, Marketing Language, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I run an International Coach Federation Special Interest Group for the UK chapter of the ICF called Marketing For Coaches. I’m often told by coaches who attend that they know they must be authentic in their marketing. When I scratch the surface of this belief,...
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