by Sarah Short | Mar 22, 2026 | Business Development, Coaching Client Acquisition, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution, What Coaches Need
We wouldn’t expect a brilliant architect to automatically know how to win contracts, or assume that an outstanding surgeon can also run a profitable private clinic, or that an award-winning chef can manage a restaurant’s finances. In every other...
by Sarah Short | Mar 21, 2026 | Coaching Client Acquisition, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
The maths is simple. As associate coaches we coach a client for an hour, the client pays, say, £300. We receive £120, or £140 if we’re lucky, and the organisation takes the rest. Some of us have been doing this for years, we’re good at it, and at some...
by Sarah Short | Mar 10, 2026 | Business Development, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
The same conversation, every single time I’ve been running my Nail Your Niche challenge for about five years now, at least three times a year, and every single time, the coaches who show up are in exactly the same position at the start. They say the same things:...
by Sarah Short | Mar 10, 2026 | How To Sell Coaching, Marketing For Coaches, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Why Your Coaching Works Our clients come to us stuck. They’ve been trying to solve their problem alone, taking random actions, hoping something will work, and nothing has shifted. They’ve been trying to solve their problem alone, taking random actions and...
by Sarah Short | Mar 10, 2026 | How To Sell Coaching, Marketing For Coaches, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
You’ve chosen your niche. You can articulate the problem you solve, you understand the people you want to help, and you’re ready to get visible. There’s just one problem with this picture, and it’s the reason so many coaches struggle to find...
by Sarah Short | Mar 10, 2026 | Business Development, Business Planning, Coaching Client Acquisition, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution, What Coaches Need
Many of us who are building coaching businesses are working hard. We’re attending networking events, posting on LinkedIn, sharing content about what coaching can do for people, and engaging with professional communities on and offline. The problem is that most...
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