by Sarah Short | Mar 9, 2026 | Coaching Client Acquisition, How To Get Coaching Clients, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
The resistance most coaches feel when told to focus our client acquisition efforts on a specific type of client with a specific type of problem is entirely understandable because it feels counterintuitive. Surely casting a wider net gives us more chances of finding...
by Sarah Short | Mar 8, 2026 | Coaching Client Acquisition, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Many of us who struggle to find clients eventually arrive at the same conclusion – the market is too crowded, too competitive, or too full to build a viable business in. It’s an understandable conclusion, and it also happens to be completely wrong. The...
by Sarah Short | Feb 25, 2026 | Coaching Client Acquisition, Marketing For Coaches, Nail Your Niche, Niching, Social Media Marketing, The Business Of Coaching, The Coaching Revolution
Almost every coach I speak to resists niching for the same reason – they’re afraid of missing out on clients who don’t fit their chosen focus. We look at the vast pool of people we could help and can’t bring ourselves to narrow it down, because...
by Sarah Short | Feb 25, 2026 | Business Development, Coaching Client Acquisition, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
That’s a controversial thing to say, isn’t it? However it’s true – there is never a shortage of qualified coaches who are keen to deliver coaching. What that means is that some of the bigger coaching platforms can pay really poorly –...
by Sarah Short | Jan 8, 2026 | Coaching, Coaching Client Acquisition, How To Get Coaching Clients, Marketing For Coaches, Marketing Tools, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution, What Coaches Need
There’s a weird thing that goes on in our profession. We feel that coaching somehow transcends other professions, that what we do is special, and that it shouldn’t be sullied with thoughts of client acquisition or money. We identify as coaches, and that...
by Sarah Short | Jan 7, 2026 | Business Development, Coaches Supporting Coaches, Coaching Client Acquisition, How To Get Coaching Clients, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
When we’re struggling to find clients, we turn to the people who seem like they should have answers – our reciprocal coaching partners, our tutors from coach training and our fellow coaches. We have conversations that start enthusiastically and eventually...
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