Your Training Made You a Great Coach, Not a Business Owner

Your Training Made You a Great Coach, Not a Business Owner

We walked out of our coaching qualification feeling ready. We’d learned the models, practiced the techniques, logged our hours, and passed our assessments. We were on our way to being credentialed coaches, and we thought we had everything we needed to start...
Let’s Talk About Monetisable Credibility

Let’s Talk About Monetisable Credibility

We qualified as coaches. Most of us are good at it, we love the work, but the clients just aren’t coming and we can’t work out what we’re doing wrong. Meanwhile, some of our training cohort seem to be doing absolutely fine. They landed clients within...
Why Hiring a Business Coach Feels Like a Good Idea (But Often Isn’t)

Why Hiring a Business Coach Feels Like a Good Idea (But Often Isn’t)

You’ve qualified as a coach. You’ve done the work, passed the assessments, earned your credential. Now you need clients, and when you look around for help, you see business coaches everywhere. They have businesses, they coach people on business, so it...
Facebook Ads Are Not The Answer!

Facebook Ads Are Not The Answer!

I speak to dozens of coaches every week. Quite often, some of them have spent thousands of pounds on Facebook ads before they find me. They’re broke, confused, and convinced of one of two things – either the coaching profession is saturated, or marketing...
You Can’t Add Value To Clients You Don’t Have!

You Can’t Add Value To Clients You Don’t Have!

I watched a brilliant coach wait too long. We’d spoken, of course we had, that’s how she’d come to be on my radar in the first place. She was a brilliant, successful career woman who had found coaching at a critical juncture in her life, and in discovering coaching,...
The Tighter I Focus, The Louder My Voice

The Tighter I Focus, The Louder My Voice

When I tell coaches that the tighter their focus, the louder their voice becomes, they nod politely but don’t really understand what I mean. When they do finally grasp the concept, they don’t believe it will work because they’re convinced that...