by Sarah Short | Mar 22, 2026 | Business Development, Coaching Client Acquisition, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution, What Coaches Need
We wouldn’t expect a brilliant architect to automatically know how to win contracts, or assume that an outstanding surgeon can also run a profitable private clinic, or that an award-winning chef can manage a restaurant’s finances. In every other...
by Sarah Short | Mar 10, 2026 | Business Development, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
The same conversation, every single time I’ve been running my Nail Your Niche challenge for about five years now, at least three times a year, and every single time, the coaches who show up are in exactly the same position at the start. They say the same things:...
by Sarah Short | Mar 10, 2026 | Business Development, Coaching Client Acquisition, Self-Employed Marketing, Social Media Marketing, The Business Of Coaching, The Coaching Revolution
A logical leap that costs us clients One of the first things we learn in coach training is that we can coach anyone. It’s true, and it’s one of the things that makes coaching such a powerful profession. The skills are universal – active listening,...
by Sarah Short | Mar 10, 2026 | Business Development, Business Planning, Coaching Client Acquisition, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution, What Coaches Need
Many of us who are building coaching businesses are working hard. We’re attending networking events, posting on LinkedIn, sharing content about what coaching can do for people, and engaging with professional communities on and offline. The problem is that most...
by Sarah Short | Feb 25, 2026 | Business Development, Coaching Credential, Core Competencies, Credibility, How To Get Coaching Clients, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
There’s a belief in our profession that goes something like this – once I reach a certain milestone, clients will start coming. The milestone might be 75 coaching hours, or ACC, or PCC, but the belief is the same. We invest our time, money and energy into...
by Sarah Short | Feb 25, 2026 | Business Development, Coaching Client Acquisition, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
That’s a controversial thing to say, isn’t it? However it’s true – there is never a shortage of qualified coaches who are keen to deliver coaching. What that means is that some of the bigger coaching platforms can pay really poorly –...
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