by Sarah Short | Sep 6, 2025 | Business Development, Coaching Client Acquisition, How To Get Coaching Clients, Marketing For Coaches, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
When I tell coaches that the tighter their focus, the louder their voice becomes, they nod politely but don’t really understand what I mean. When they do finally grasp the concept, they don’t believe it will work because they’re convinced that...
by Sarah Short | Sep 6, 2025 | Business Development, Marketing For Coaches, Marketing Tools, Nail Your Niche, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Marketing isn’t what most people think it is. It’s not advertising billboards or pushy salespeople. As Seth Godin puts it, “Marketing is the generous act of helping someone solve a problem. Their problem.” Marketing, at its core, is about...
by Sarah Short | Sep 6, 2025 | Business Development, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
A coach in a big coaching Facebook group I belong to, asked what helped others transition from employment to full-time coaching. One of my clients shared my Nail Your Niche challenge, the original poster replied I’m not interested in finding a niche, I want...
by Sarah Short | Sep 5, 2025 | Business Development, Marketing For Coaches, Marketing Tools, Nail Your Niche, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Nobody cares about your story. They don’t care about mine either. The truth is that what people care about is themselves. That might sound harsh, but it’s a truth that could save your coaching business. Coaches are repeatedly told that sharing their...
by Sarah Short | Sep 5, 2025 | Business Development, How To Get Coaching Clients, Marketing Tools, Nail Your Niche, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Most coaches finish their training believing they understand client acquisition. They don’t realise there’s a gap because they assume client acquisition is intuitive – that casting a wide net is obviously the right approach, and that digital reach...
by Sarah Short | Aug 20, 2025 | Business Development, Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution, What Coaches Need
Or – Why Intelligence Can Be The Biggest Obstacle! Coaches are highly intelligent on the whole. I mean, I’ve never met a thick coach. After years of running The Coaching Revolution, I’ve encountered a peculiar challenge that occurs over and over again. It...
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