The Tighter I Focus, The Louder My Voice

The Tighter I Focus, The Louder My Voice

When I tell coaches that the tighter their focus, the louder their voice becomes, they nod politely but don’t really understand what I mean. When they do finally grasp the concept, they don’t believe it will work because they’re convinced that...
Why Sharing Your Story to Build Rapport Isn’t the Marketing Tool You Hope It Is

Why Sharing Your Story to Build Rapport Isn’t the Marketing Tool You Hope It Is

Nobody cares about your story. They don’t care about mine either. The truth is that what people care about is themselves. That might sound harsh, but it’s a truth that could save your coaching business. Coaches are repeatedly told that sharing their...
Professional Development Versus Business Development

Professional Development Versus Business Development

Most coaches finish their training believing they understand client acquisition. They don’t realise there’s a gap because they assume client acquisition is intuitive – that casting a wide net is obviously the right approach, and that digital reach...