by Sarah Short | Apr 10, 2026 | Business Development, Business Planning, Coaching Client Acquisition, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
A lot of the advice around client acquisition in the coaching world is about scaling. The problem is, you can’t scale something that doesn’t work. That hasn’t stopped the advice from spreading though. It’s loud, it’s confident, and for most coaches who try to follow...
by Sarah Short | Apr 8, 2026 | Business Development, Marketing For Coaches, Marketing Tools, Nail Your Niche, Self-Employed Marketing, Social Media Marketing, The Business Of Coaching, The Coaching Revolution
Three times a year, I run a free challenge called Nail Your Niche for qualified coaches who are struggling to find clients who can, and will, pay a professional rate for their coaching. When coaches say they hate ‘marketing’, they’re usually right because...
by Sarah Short | Apr 2, 2026 | Business Development, Coaching Client Acquisition, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
Three times a year, I run a free challenge called Nail Your Niche for qualified coaches who are struggling to find clients who can, and will, pay a professional rate for their coaching. One of the most honest conversations we have during that challenge is about...
by Sarah Short | Mar 28, 2026 | Business Development, Marketing For Coaches, Niching, The Business Of Coaching, The Coaching Revolution
Three times a year, I run a free challenge called Nail Your Niche for qualified coaches who are struggling to find clients who can, and will, pay a professional rate for their coaching. For clarity, niche and target audience are synonymous. One of the things I hear...
by Sarah Short | Mar 26, 2026 | Business Development, Coaching Client Acquisition, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
Every week I speak to coaches who have spent serious money trying to solve the problem of not having enough clients. Not small money – I mean the kind of investment that felt like a statement of intent at the time, somewhere between £5,000 and £22,000, handed...
by Sarah Short | Mar 22, 2026 | Business Development, Coaching Client Acquisition, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution, What Coaches Need
We wouldn’t expect a brilliant architect to automatically know how to win contracts, or assume that an outstanding surgeon can also run a profitable private clinic, or that an award-winning chef can manage a restaurant’s finances. In every other...
Recent Comments