by Sarah Short | Mar 2, 2026 | How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Most of us, when we qualified as coaches, have no idea how to find paying clients. So we go looking for help, and we can find plenty of people offering to teach us how to market a coaching business. The problem is that many of those people have only ever marketed one...
by Sarah Short | Feb 25, 2026 | Marketing For Coaches, Nail Your Niche, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
You’ve done the research. You’ve read books about coaching business, downloaded guides, watched webinars, maybe even taken free courses. You know what a niche is, you understand the importance of marketing, and you’ve made a plan and yet several...
by Sarah Short | Feb 25, 2026 | Coaching Client Acquisition, Marketing For Coaches, Nail Your Niche, Niching, Social Media Marketing, The Business Of Coaching, The Coaching Revolution
Almost every coach I speak to resists niching for the same reason – they’re afraid of missing out on clients who don’t fit their chosen focus. We look at the vast pool of people we could help and can’t bring ourselves to narrow it down, because...
by Sarah Short | Feb 25, 2026 | Business Development, Coaching Client Acquisition, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
That’s a controversial thing to say, isn’t it? However it’s true – there is never a shortage of qualified coaches who are keen to deliver coaching. What that means is that some of the bigger coaching platforms can pay really poorly –...
by Sarah Short | Feb 25, 2026 | Business Development, How To Get Coaching Clients, Marketing For Coaches, Marketing Language, Self-Employed Marketing, Social Media Marketing, The Business Of Coaching, The Coaching Revolution
At some point during or after our coach training, most of us received some version of this advice: be visible and share your story because that’s how clients will find you. It sounds reasonable, even inspiring. The problem is that it’s useless advice, and...
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