by Sarah Short | Nov 17, 2025 | Business Development, Coaching Client Acquisition, How To Get Coaching Clients, How To Sell Coaching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
We qualified as coaches. Most of us are good at it, we love the work, but the clients just aren’t coming and we can’t work out what we’re doing wrong. Meanwhile, some of our training cohort seem to be doing absolutely fine. They landed clients within...
by Sarah Short | Sep 5, 2025 | Marketing For Coaches, Nail Your Niche, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
There’s a pervasive belief among coaches that we just need our first client or two, and then the rest will come by referral. This myth is stubborn and persists among many (most?) coaches, from those with little corporate experience to those who have held very...
by Sarah Short | Apr 20, 2024 | Business Development, Coaching Client Acquisition, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
When it comes to marketing your business, there are 15 painful truths that none of us can escape. No one cares what you do. They care what you can do for them You can complain about the game, or you can learn the rules. If you’re afraid to publish things online,...
by Sarah Short | Oct 20, 2022 | How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I’ve been reflecting on a bunch of stuff and I’ve come to a conclusion about good marketing. It’s mostly around the fact that coaches still feel that marketing is grubby/grabby and pushy, icky….. (insert your favourite work for extremely...
by Sarah Short | Jun 28, 2022 | Brand New Coaches, Business Development, Marketing For Coaches, Online Business, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Part-Time Coaching Not everyone wants to throw caution to the wind, to give up the day job (remove the safety net is how I’ve heard it described) and go all-in – make or break – to build a coaching business. And that’s ok. It doesn’t have...
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