by Sarah Short | Sep 26, 2025 | How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Astonishing though this might seem, not everyone wants to work with me. 😜 The reason for this is that I am outspoken and direct. I don’t know how to hint, or beat about the bush, which I suspect has a lot to do with growing up in a Lancashire mill town – there’s...
by Sarah Short | Sep 6, 2025 | Marketing For Coaches, Marketing Tools, Nail Your Niche, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Building a coaching business is hard. You know what else is hard? Not having a coaching business after months or years of trying. Both paths involve difficulty. The difference is that only one leads to the outcome you actually want. Let’s have a reality check:...
by Sarah Short | Sep 5, 2025 | How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Marketing Tools, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
There’s a persistent myth amongst our professional community that sales conversations are uncomfortable, pushy affairs in which you convince reluctant prospects to work with you. This myth exists because most coaches approach client acquisition backwards. Coach...
by Sarah Short | Jun 23, 2025 | AI, Business Technology, Business Tools, Coaching, Marketing Tools, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
It’s Time to Build Your Own Client Base A new study published in Coaching: An International Journal of Theory, Research and Practice called ‘Getting better all the time’: using professional human coach competencies to evaluate the quality of AI coaching agent...
by Sarah Short | May 20, 2025 | Business Development, Coaching Client Acquisition, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Most coaches aren’t inactive when it comes to client acquisition efforts. They’re busy and often frustrated. However, activity isn’t the same as traction and isn’t necessarily a working client acquisition process – unless it follows a structure. Posting about...
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